Instagram Brands & Organisations

  # PROFILE FOLLOWERS ACTIVITY (INTERACTIONS IN LAST 10 PHOTOS) ranking
No variation 1 Nike Football nikefootball 30,683,866 5,198,663

100

No variation 2 Nike nike 75,163,287 2,591,746

99

No variation 3 Victoria's Secret victoriassecret 57,630,820 1,001,461

97

No variation 4 Gucci gucci 18,877,009 860,284

97

No variation 5 GoPro gopro 13,381,734 1,386,226

95

No variation 6 Starbucks starbucks 15,747,660 2,389,933

95

Up 7 Adidas Originals adidasoriginals 23,164,148 894,613

94

No variation 8 Tiffany & Co tiffanyandco 7,653,796 591,603

94

Down 9 MAC Cosmetics maccosmetics 16,929,967 713,546

94

Down 10 BMW bmw 13,984,362 1,945,122

93

Up 11 Audi of America audi 9,610,563 1,710,185

93

Down 12 H&M hm 23,593,547 802,685

93

Up 13 Urban Outfitters urbanoutfitters 7,600,995 930,611

93

Down 14 PlayStation playstation 9,165,831 1,206,840

92

Down 15 Victoria's Secret Pink vspink 7,638,718 1,265,968

92

No variation 16 Red Bull redbull 7,982,324 649,673

92

Up 17 Louis Vuitton louisvuitton 19,905,323 1,080,696

92

Down 18 Mercedes-Benz mercedesbenz 11,464,770 1,044,137

92

Down 19 Lamborghini lamborghini 10,412,734 2,543,316

91

Up 20 Vans vans 9,339,512 1,167,015

91


Largest growth on Instagram (Last 30 days)


# Profile   Difference
1 Stradivarius stradivarius

+34
2 OMO Brasil omobrasil

+32
3 Desperados desperados_es

+31
4 Breitling breitling

+30
5 Heineken España heineken_es

+28

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Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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