Instagram Brands & Organisations

  # PROFILE FOLLOWERS ACTIVITY (INTERACTIONS IN LAST 10 PHOTOS) ranking
Up 1 Nike nike 75,712,407 2,441,355

100

Down 2 Nike Football nikefootball 31,216,632 4,122,885

99

No variation 3 Victoria's Secret victoriassecret 58,578,724 1,812,761

98

No variation 4 Gucci gucci 20,585,316 869,370

97

No variation 5 GoPro gopro 13,571,880 1,604,072

96

No variation 6 Adidas Originals adidasoriginals 24,117,781 1,758,742

96

No variation 7 Starbucks starbucks 15,989,634 1,097,550

94

No variation 8 H&M hm 24,206,421 1,778,683

94

No variation 9 Tiffany & Co tiffanyandco 7,971,631 390,274

94

No variation 10 MAC Cosmetics maccosmetics 17,556,230 461,707

94

No variation 11 BMW bmw 14,598,537 1,576,707

94

Up 12 Audi of America audi 10,160,088 1,473,862

93

Up 13 PlayStation playstation 9,719,921 1,376,940

93

Down 14 Urban Outfitters urbanoutfitters 7,723,296 771,966

93

Up 15 Victoria's Secret Pink vspink 7,860,903 1,260,485

92

Down 16 Mercedes-Benz mercedesbenz 12,176,628 1,040,669

92

Down 17 Louis Vuitton louisvuitton 20,908,894 991,476

92

Down 18 Forever 21 forever21 14,314,656 618,834

92

Down 19 Vans vans 10,008,057 1,567,352

91

Down 20 Lamborghini lamborghini 11,515,387 2,166,888

91


Largest growth on Instagram (Last 30 days)


# Profile   Difference
1 Sainsbury's sainsburys

+44
2 Stradivarius stradivarius

+34
3 Desperados desperados_es

+32
4 Breitling breitling

+30
5 Amazon amazon

+30

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Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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