Instagram Brands & Organisations

  # PROFILE FOLLOWERS ACTIVITY (INTERACTIONS IN LAST 10 PHOTOS) ranking
Up 1 Nike nike 74,450,516 2,444,849

100

Down 2 Nike Football nikefootball 30,104,514 3,938,671

99

No variation 3 Victoria's Secret victoriassecret 57,059,698 1,908,767

98

No variation 4 GoPro gopro 13,162,652 1,919,580

96

No variation 5 Gucci gucci 17,648,902 549,534

96

No variation 6 Starbucks starbucks 15,368,810 2,478,089

95

No variation 7 Adidas Originals adidasoriginals 22,338,548 1,199,409

95

Up 8 MAC Cosmetics maccosmetics 16,430,796 549,416

94

Down 9 BMW bmw 13,394,835 1,995,506

94

Up 10 Tiffany & Co tiffanyandco 7,374,023 341,680

94

Up 11 Urban Outfitters urbanoutfitters 7,448,671 1,096,742

93

Down 12 H&M hm 22,962,810 836,018

93

No variation 13 Audi of America audi 9,165,039 1,227,950

93

Up 14 Mercedes-Benz mercedesbenz 10,831,478 1,619,956

92

Down 15 Victoria's Secret Pink vspink 7,508,133 1,305,257

92

No variation 16 Forever 21 forever21 13,864,020 650,891

92

No variation 17 PlayStation playstation 8,742,139 920,754

92

No variation 18 Red Bull redbull 7,767,010 489,382

91

No variation 19 Louis Vuitton louisvuitton 19,142,818 952,514

91

Up 20 Vans vans 8,794,131 1,048,970

91


Largest growth on Instagram (Last 30 days)


# Profile   Difference
1 Sainsbury's sainsburys

+44
2 Stradivarius stradivarius

+33
3 Desperados desperados_es

+32
4 OMO Brasil omobrasil

+30
5 Amazon amazon

+30

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Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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