Facebook Local Brands - España

Total: 1776

  # PROFILE FANS ACTIVITY (INTERACTIONS IN LAST 10 ITEMS) ranking
No variation 1 Facebook España Facebook España 1,589,078 227,506

83

Up 2 Sony Pictures España Sony Pictures España 1,069,425 30,515

78

No variation 3 Podemos Podemos 918,568 29,210

78

Down 4 Ybarra Ybarra 647,559 27,797

77

Down 5 McDonald's España McDonald's España 997,021 14,128

76

Up 6 Primark España Primark España 971,033 10,130

75

Up 7 Ómnium Cultural Ómnium Cultural 182,647 40,307

74

Down 8 Policía España Policía España 534,316 16,051

74

Up 9 Mini España Mini España 401,653 19,451

74

Down 10 Burger King España Burger King España 921,988 6,721

74

Down 11 Samsung España Samsung España 1,125,411 5,298

73

Down 12 Kit kat Spain Kit kat Spain 536,877 13,749

73

Up 13 Starbucks España Starbucks España 677,590 9,497

73

Up 14 Ikea España Ikea España 1,221,135 3,809

73

Down 15 Leroy Merlin España Leroy Merlin España 945,455 4,862

73

Up 16 Nescafé Dolce Gusto España Nescafé Dolce Gusto España 276,292 19,547

73

Up 17 Dia España Dia España 811,583 4,971

73

Up 18 Volkswagen España Volkswagen España 540,329 7,271

73

Down 19 Bet365 España Bet365 España 327,479 9,384

72

Down 20 BMW España BMW España 575,955 5,406

72

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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