Facebook Local Brands - Portugal

  • Açores
  • Aveiro
  • Beja
  • Braga
  • Bragança
  • Castelo Branco
  • Coimbra
  • Évora
  • Faro
  • Guarda
  • Leiria
  • Lisboa
  • Madeira
  • Portalegre
  • Porto
  • Santarém
  • Setúbal
  • Viana do Castelo
  • Vila Real
  • Viseu

Total: 43

  # PROFILE FANS ACTIVITY (INTERACTIONS IN LAST 10 ITEMS) ranking
No variation 1 Sagres Sagres 248,351 21,051

73

No variation 2 Laredoute Portugal Laredoute Portugal 506,813 3,689

70

No variation 3 Dioguinho Portugal Dioguinho Portugal 378,319 1,187

67

Up 4 Decathlon Portugal Decathlon Portugal 373,087 668

66

Down 5 Lipton Portugal Lipton Portugal 281,919 2,591

64

Up 6 Briefing Portugal Briefing Portugal 27,308 27

50

Down 7 Tsf Portugal Tsf Portugal 2,674 73

48

Up 8 Zonlusomundo Portugal Zonlusomundo Portugal 201 1,199

48

Up 9 Efox Portugal Efox Portugal 12,286 25

48

No variation 10 Dinheirovivo Portugal Dinheirovivo Portugal 1,240 140

48

Down 11 El Corte Inglés Portugal El Corte Inglés Portugal 445 440

48

Down 12 Zerozero Portugal Zerozero Portugal 3,517 40

48

Up 13 NH Hoteles Portugal NH Hoteles Portugal 3,559 45

46

Down 14 Nissan Portugal Nissan Portugal 277 340

46

No variation 15 Universidade de Coimbra (UC) Universidade de Coimbra (UC) 66 1,289

46

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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