Facebook Local Brands - México

Total: 220

  # PROFILE FANS ACTIVITY (INTERACTIONS IN LAST 10 ITEMS) ranking
No variation 1 Corona México Corona México 7,033,513 143,818

87

Up 2 Cinépolis Cinépolis 11,356,396 57,978

86

Down 3 Volkswagen de México Volkswagen de México 4,917,735 107,085

85

Down 4 Cerveza Victoria México Cerveza Victoria México 3,114,840 89,720

83

Down 5 Starbucks Mexico Starbucks Mexico 3,793,448 66,473

82

Down 6 Converse Mexico Converse Mexico 5,465,961 26,570

82

No variation 7 Cerveza Tecate Cerveza Tecate 2,903,365 43,817

81

Up 8 Toyota México Toyota México 3,488,272 24,182

81

Down 9 Andrea Andrea 4,706,207 18,114

80

No variation 10 Mary Kay de México Mary Kay de México 3,659,015 16,784

79

Up 11 Chokis Chokis 1,188,155 55,268

79

Up 12 Lyncott Lyncott 1,235,707 33,841

78

Up 13 Sears México Sears México 2,814,737 9,572

78

Up 14 PlayStation Latinoamérica PlayStation Latinoamérica 3,931,979 6,691

77

Down 15 Sony Pictures Mexico Sony Pictures Mexico 3,563,696 5,557

77

Up 16 Samsung Mexico Samsung Mexico 4,659,754 5,614

77

Down 17 Ford Mexico Ford Mexico 1,490,060 12,723

77

No variation 18 Sony Mobile MX Sony Mobile MX 2,485,841 8,128

76

Up 19 Marías Gamesa Marías Gamesa 793,771 26,319

76

Up 20 Xbox Mexico Xbox Mexico 3,235,763 4,058

76

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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