Facebook Local Brands - Italia

Total: 327

  # PROFILE FANS ACTIVITY (INTERACTIONS IN LAST 10 ITEMS) ranking
No variation 1 IKEA Italia IKEA Italia 1,380,645 71,068

81

No variation 2 Audi Italia Audi Italia 1,486,199 56,065

80

Up 3 Galbani Galbani 1,742,498 38,850

80

Up 4 Durex Italia Durex Italia 962,195 122,417

78

No variation 5 Kinder Cioccolato Kinder Cioccolato 2,852,464 11,870

78

Up 6 Focus Italia Focus Italia 1,273,793 15,017

77

Up 7 Pandora Italia Pandora Italia 1,078,483 15,999

76

Down 8 Samsung Italia Samsung Italia 2,449,525 6,475

76

Up 9 Land Rover Italia Land Rover Italia 574,201 22,048

75

Down 10 Volkswagen Italia Volkswagen Italia 1,353,804 7,302

75

Up 11 Pinomessina Italia Pinomessina Italia 689,397 11,754

75

Down 12 Ilmeteo Italia Ilmeteo Italia 3,256,154 1,830

75

Down 13 Polizia di Stato (Italia) Polizia di Stato (Italia) 370,177 23,472

75

Up 14 Tzetze Italia Tzetze Italia 1,104,835 4,871

74

Down 15 Carrefour Italia Carrefour Italia 1,189,772 5,130

74

Down 16 Homeaway Italia Homeaway Italia 175,694 31,057

73

Up 17 Avon Italia Avon Italia 441,090 11,885

73

Up 18 Lindor Italia Lindor Italia 304,222 15,055

73

Up 19 La Feltrinelli La Feltrinelli 446,075 9,079

73

Down 20 Opel Italia Opel Italia 230,816 16,670

73

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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