Facebook Local Brands - Alemania

Total: 790

  # PROFILE FANS ACTIVITY (INTERACTIONS IN LAST 10 ITEMS) ranking
Up 1 Lidl Deutschland Lidl Deutschland 1,591,882 15,819

77

Down 2 L'Oréal Paris Deutschland L'Oréal Paris Deutschland 705,961 24,011

76

No variation 3 NIVEA East Africa NIVEA East Africa 406,380 31,013

75

Down 4 Haribo Haribo 936,167 12,032

75

Up 5 DefShop DefShop 2,095,513 3,826

75

Up 6 Schuhtempel24 Deutschland Schuhtempel24 Deutschland 468,162 17,811

74

Down 7 Otto.de Otto.de 790,182 7,445

74

Up 8 Abindenurlaub Deutschland Abindenurlaub Deutschland 1,174,579 3,802

73

Up 9 Urlaubspiraten Deutschland Urlaubspiraten Deutschland 1,888,120 2,499

73

Up 10 Tropicalislands Deutschland Tropicalislands Deutschland 498,035 11,380

73

Up 11 Audi Deutschland Audi Deutschland 1,156,070 3,492

73

Down 12 Edeka Edeka 881,725 3,707

72

Down 13 Stiftungwarentest Deutschland Stiftungwarentest Deutschland 555,979 7,137

72

No variation 14 FeWo-direkt FeWo-direkt 198,882 17,790

72

Up 15 Lidlreisen Deutschland Lidlreisen Deutschland 366,998 8,289

72

No variation 16 Gameone Deutschland Gameone Deutschland 613,482 22,142

72

Up 17 Jägermeister Deutschland Jägermeister Deutschland 458,176 5,678

71

Down 18 Kabeleins Deutschland Kabeleins Deutschland 356,814 6,193

71

Up 19 Poco Deutschland Poco Deutschland 498,812 5,564

71

Down 20 Kurzurlaub Deutschland Kurzurlaub Deutschland 398,229 5,644

71

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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