Facebook Local Brands - Chile

Total: 61

  # PROFILE FANS ACTIVITY (INTERACTIONS IN LAST 10 ITEMS) ranking
No variation 1 Mundo LG Chile Mundo LG Chile 1,630,883 10,132

76

No variation 2 Movistar Chile Movistar Chile 1,005,573 11,000

75

No variation 3 Lan Airlines Spain Lan Airlines Spain 301,667 15,382

73

Up 4 LATAM Airlines Chile LATAM Airlines Chile 1,051,701 1,538

70

Down 5 Ripley Chile Ripley Chile 1,435,232 993

70

Up 6 MasterCard Chile MasterCard Chile 488,128 2,627

69

Down 7 Cine Hoyts Chile Cine Hoyts Chile 540,599 1,435

69

No variation 8 Gobierno de Chile Gobierno de Chile 204,644 2,399

68

Up 9 Americanino Chile Americanino Chile 435,000 1,414

67

Down 10 Zmart Chile Zmart Chile 414,524 949

67

No variation 11 Drive Drive 117,614 2,558

65

No variation 12 Ministerio de Educación - Chile Ministerio de Educación - Chile 282,701 748

65

No variation 13 Movilh Chile Movilh Chile 106,830 1,820

65

No variation 14 Dafiti Chile Dafiti Chile 664,773 206

64

No variation 15 Shoshan Chile Shoshan Chile 211 1,667

49

No variation 16 Usach Chile Usach Chile 799 453

49

Up 17 Larojadeportes Chile Larojadeportes Chile 814 367

49

Down 18 Telepizza Chile Telepizza Chile 86 3,270

49

Up 19 Bcn Chile Bcn Chile 14,250 27

48

Down 20 Uchile Chile Uchile Chile 215 987

48

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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