Facebook Local Brands - Chile

Total: 61

  # PROFILE FANS ACTIVITY (INTERACTIONS IN LAST 10 ITEMS) ranking
No variation 1 Mundo LG Chile Mundo LG Chile 1,638,907 6,541

75

No variation 2 Movistar Chile Movistar Chile 1,012,290 6,701

74

No variation 3 Lan Airlines Spain Lan Airlines Spain 303,151 12,141

73

Up 4 MasterCard Chile MasterCard Chile 491,389 5,987

70

Up 5 Telepizza Chile Telepizza Chile 481,657 1,786

68

Up 6 Americanino Chile Americanino Chile 435,605 1,611

68

No variation 7 Larojadeportes Chile Larojadeportes Chile 911,927 469

67

Up 8 Cocha Cocha 256,463 1,866

67

No variation 9 LATAM Airlines Chile LATAM Airlines Chile 1,063,462 311

67

Down 10 Ripley Chile Ripley Chile 1,447,087 248

66

Down 11 Ministerio de Educación - Chile Ministerio de Educación - Chile 287,563 1,408

66

Down 12 Cine Hoyts Chile Cine Hoyts Chile 545,264 431

66

Up 13 Movilh Chile Movilh Chile 106,874 1,684

64

Up 14 Gobierno de Chile Gobierno de Chile 211,698 600

64

Down 15 PC Factory PC Factory 261,509 564

64

Down 16 Drive Drive 118,296 4,170

64

Up 17 Dafiti Chile Dafiti Chile 681,383 155

63

Up 18 Demre Chile Demre Chile 69,598 1,581

63

Down 19 Uchile Chile Uchile Chile 116,677 773

63

Up 20 Zmart Chile Zmart Chile 419,115 152

62

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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