Facebook Local Brands - Brasil

Total: 531

  # PROFILE FANS ACTIVITY (INTERACTIONS IN LAST 10 ITEMS) ranking
No variation 1 Facebook Brasil Facebook Brasil 15,327,467 752,155

93

Up 2 Burger King Brasil Burger King Brasil 6,899,532 314,292

89

Up 3 Netflix Brasil Netflix Brasil 8,656,852 217,878

88

Down 4 Samsung Brasil Samsung Brasil 3,932,130 495,035

88

Up 5 Samsung Mobile Brasil Samsung Mobile Brasil 3,744,170 378,542

88

Down 6 Vou de Marisa Vou de Marisa 5,207,227 303,645

88

Up 7 Subway Brasil Subway Brasil 6,963,549 216,825

88

Down 8 Caixa Econômica Federal Caixa Econômica Federal 2,997,403 358,981

87

Down 9 Bis Bis 6,054,214 172,093

86

Up 10 Intel Brasil Intel Brasil 3,273,986 192,166

86

Down 11 SAZÓN Brasil SAZÓN Brasil 3,206,850 122,942

84

Up 12 Habib's Habib's 3,685,568 104,007

84

Down 13 Johnnie Walker Brasil Johnnie Walker Brasil 2,942,726 141,309

84

Down 14 Pantene Brasil Pantene Brasil 5,058,709 69,862

84

Up 15 OMO Brasil OMO Brasil 2,519,490 182,299

83

Down 16 Bob's Bob's 3,773,599 64,440

83

No variation 17 Mary Kay Brasil Mary Kay Brasil 6,381,888 42,032

83

Down 18 C&A Brasil C&A Brasil 5,206,854 37,285

83

Up 19 BMW Brasil BMW Brasil 1,642,769 128,833

83

Up 20 Honda Dream Brasil Honda Dream Brasil 4,389,315 50,279

83

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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