Facebook Local Brands - Argentina

Total: 119

  # PROFILE FANS ACTIVITY (INTERACTIONS IN LAST 10 ITEMS) ranking
No variation 1 Frizzé Frizzé 2,369,893 61,163

81

Up 2 Greenpeace Argentina Greenpeace Argentina 2,676,801 24,084

80

Down 3 McDonald's Argentina McDonald's Argentina 2,877,109 22,056

80

Up 4 Samsung Argentina Samsung Argentina 2,889,884 10,477

78

Down 5 Garbarino Garbarino 2,570,144 12,885

78

Down 6 Claro Argentina Claro Argentina 2,875,517 12,918

77

No variation 7 Falabella Argentina Falabella Argentina 1,594,056 4,362

74

No variation 8 Citroën Argentina Citroën Argentina 594,658 7,549

73

Down 9 Nestlé Argentina Nestlé Argentina 644,864 9,813

73

Down 10 Rimmel Moda Rimmel Moda 316,955 10,529

72

Down 11 Ciudad Argentina Ciudad Argentina 1,283,294 1,712

72

Down 12 Zonaprop Argentina Zonaprop Argentina 212,037 14,124

72

Down 13 Dafiti Argentina Dafiti Argentina 1,536,141 1,620

71

Up 14 Losandes Argentina Losandes Argentina 781,636 1,931

71

Down 15 Honda Argentina Honda Argentina 862,580 2,771

71

Up 16 Buenos Aires Participación Ciudadana Buenos Aires Participación Ciudadana 371,019 5,475

71

Down 17 Peugeot Argentina Peugeot Argentina 631,074 2,279

70

Down 18 Lagaceta Argentina Lagaceta Argentina 585,969 902

68

Up 19 Diaadia Argentina Diaadia Argentina 634,074 658

68

Down 20 La Segunda Seguros La Segunda Seguros 132,864 3,535

67

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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