Facebook Local Brands - Argentina

Total: 119

  # PROFILE FANS ACTIVITY (INTERACTIONS IN LAST 10 ITEMS) ranking
No variation 1 Greenpeace Argentina Greenpeace Argentina 2,714,553 71,814

83

No variation 2 Frizzé Frizzé 2,367,635 39,289

80

No variation 3 Claro Argentina Claro Argentina 2,873,537 27,651

79

No variation 4 McDonald's Argentina McDonald's Argentina 2,916,001 13,248

78

Up 5 Dafiti Argentina Dafiti Argentina 1,585,928 7,021

75

No variation 6 Peugeot Argentina Peugeot Argentina 654,001 14,929

75

Up 7 Garbarino Garbarino 2,624,126 3,352

75

Down 8 Johnson's Baby Argentina Johnson's Baby Argentina 443,929 22,847

74

Up 9 Honda Argentina Honda Argentina 866,414 6,299

74

No variation 10 Falabella Argentina Falabella Argentina 1,616,333 2,773

73

Up 11 Ciudad Argentina Ciudad Argentina 1,318,834 2,366

72

Down 12 Samsung Argentina Samsung Argentina 2,935,912 1,334

72

Up 13 Banco Provincia Banco Provincia 211,017 11,783

71

Up 14 Netshoes Argentina Netshoes Argentina 1,383,702 1,625

71

Down 15 Easy Argentina Easy Argentina 772,939 2,000

70

Up 16 Buenos Aires Participación Ciudadana Buenos Aires Participación Ciudadana 372,379 3,940

70

Down 17 Tusecreto Argentina Tusecreto Argentina 342,172 3,134

70

Up 18 La Segunda Seguros La Segunda Seguros 139,325 9,133

70

Up 19 Rionegro Argentina Rionegro Argentina 295,541 3,879

70

Down 20 Lagaceta Argentina Lagaceta Argentina 597,720 1,379

69

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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