Facebook Local Brands

  # PROFILE FANS ACTIVITY (INTERACTIONS IN LAST 10 ITEMS) ranking
No variation 1 Facebook Brasil Facebook Brasil 15,525,275 1,050,067

94

No variation 2 McDonald's Brasil McDonald's Brasil 11,313,848 1,138,259

94

Up 3 Netflix Brasil Netflix Brasil 8,841,860 335,229

90

Down 4 Samsung Brasil Samsung Brasil 3,977,607 859,329

90

Down 5 Cadbury 5 Star Cadbury 5 Star 3,321,955 983,912

90

Up 6 The White House The White House 2,972,655 1,441,011

89

Down 7 Corona México Corona México 7,167,877 482,866

89

Down 8 ICICI Bank ICICI Bank 5,071,977 426,926

89

No variation 9 Windows India Windows India 11,914,977 277,713

88

No variation 10 C&A Brasil C&A Brasil 5,282,340 299,539

88

No variation 11 Burger King Brasil Burger King Brasil 7,045,746 166,700

87

No variation 12 Subway Brasil Subway Brasil 7,089,238 159,307

87

Up 13 Bis Bis 6,039,028 271,874

87

No variation 14 Pantene Brasil Pantene Brasil 5,074,653 171,023

86

Down 15 Honda Dream Brasil Honda Dream Brasil 4,428,614 188,149

86

No variation 16 Asiacell Asiacell 3,774,655 161,548

86

Up 17 Bharatiya Janata Party (BJP) Bharatiya Janata Party (BJP) 13,496,649 41,953

86

Down 18 Yes Bank Yes Bank 6,405,985 106,687

85

No variation 19 Gillette India Gillette India 2,955,384 633,673

85

No variation 20 eBay India eBay India 3,757,312 130,543

85


Largest growth on Facebook (Last 30 days)


# Profile   Difference
1 Aromaterapia Nirvana Aromaterapia Nirvana

+91
2 Discover Hong Kong Discover Hong Kong

+81
3 Baileys Colombia Baileys Colombia

+77
4 홈플러스(Homeplus) 홈플러스(Homeplus)

+73
5 Indian National Congress Indian National Congress

+72

Would you like to see the full list? Largest growth

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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