Facebook Local Brands

  # PROFILE FANS ACTIVITY (INTERACTIONS IN LAST 10 ITEMS) ranking
Up 1 Cadbury 5 Star Cadbury 5 Star 3,325,185 1,583,411

100

Down 2 Samsung Brasil Samsung Brasil 6,542,437 601,541

99

No variation 3 McDonald's Philippines McDonald's Philippines 4,794,434 496,730

98

No variation 4 The White House The White House 2,970,725 1,391,769

98

Up 5 Bharatiya Janata Party (BJP) Bharatiya Janata Party (BJP) 13,535,229 118,370

97

Up 6 Windows India Windows India 11,890,736 277,128

97

No variation 7 ICICI Bank ICICI Bank 5,097,726 382,508

97

Up 8 Johnson's Baby India Johnson's Baby India 1,174,783 1,382,706

97

Down 9 Bob's Bob's 3,876,119 417,666

96

Down 10 Corona México Corona México 7,158,327 245,002

96

Down 11 Halls Brasil Halls Brasil 5,787,127 245,915

96

Up 12 Johnson's Baby Brasil Johnson's Baby Brasil 3,241,970 625,920

96

Up 13 Cerveza Victoria México Cerveza Victoria México 3,147,424 411,482

95

Up 14 C&A Brasil C&A Brasil 5,328,495 169,070

95

Down 15 McDonald's Brasil McDonald's Brasil 11,428,030 90,902

95

Down 16 Facebook Brasil Facebook Brasil 15,556,244 62,296

95

Down 17 Axis Bank Axis Bank 3,370,576 274,336

95

No variation 18 Budweiser Budweiser 5,087,653 145,427

94

No variation 19 Gillette India Gillette India 2,952,101 630,796

94

Up 20 Converse Mexico Converse Mexico 5,552,556 119,489

94


Largest growth on Facebook (Last 30 days)


# Profile   Difference
1 Suzuki Maroc Suzuki Maroc

+32
2 Ford Mexico Ford Mexico

+31
3 Smirnoff Brasil Smirnoff Brasil

+30
4 Startups United Kingdom Startups United Kingdom

+27
5 Jumia Jumia

+25

Would you like to see the full list? Largest growth

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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