Facebook Local Brands

  # PROFILE FANS ACTIVITY (INTERACTIONS IN LAST 10 ITEMS) ranking
Up 1 McDonald's Brasil McDonald's Brasil 11,349,910 1,617,494

94

Down 2 Facebook Brasil Facebook Brasil 15,527,322 1,050,624

93

Up 3 Netflix Brasil Netflix Brasil 8,869,121 334,291

90

Down 4 Samsung Brasil Samsung Brasil 3,977,607 859,329

90

Up 5 Cadbury 5 Star Cadbury 5 Star 3,323,619 1,002,292

89

Up 6 The White House The White House 2,972,390 1,442,657

89

Down 7 Corona México Corona México 7,165,590 485,378

89

Up 8 Windows India Windows India 11,913,097 277,716

89

Down 9 ICICI Bank ICICI Bank 5,073,443 462,482

89

Up 10 C&A Brasil C&A Brasil 5,284,175 320,173

88

Down 11 Burger King Brasil Burger King Brasil 7,056,164 191,714

87

Up 12 Subway Brasil Subway Brasil 7,097,759 157,101

87

Up 13 Samsung Mobile Brasil Samsung Mobile Brasil 3,991,539 270,896

87

Up 14 Bharatiya Janata Party (BJP) Bharatiya Janata Party (BJP) 13,503,826 71,047

87

Down 15 Gillette India Gillette India 2,955,074 633,609

87

Down 16 Bis Bis 6,037,734 271,860

87

No variation 17 Honda Dream Brasil Honda Dream Brasil 4,430,504 192,985

86

Down 18 Pantene Brasil Pantene Brasil 5,081,490 171,129

86

Up 19 Maquiagem Avon Maquiagem Avon 6,715,924 118,774

86

Down 20 Asiacell Asiacell 3,781,361 184,507

86


Largest growth on Facebook (Last 30 days)


# Profile   Difference
1 Aromaterapia Nirvana Aromaterapia Nirvana

+91
2 Discover Hong Kong Discover Hong Kong

+83
3 Baileys Colombia Baileys Colombia

+77
4 홈플러스(Homeplus) 홈플러스(Homeplus)

+73
5 Indian National Congress Indian National Congress

+73

Would you like to see the full list? Largest growth

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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