Facebook Global Brands - Reino Unido

Total: 672

  # PROFILE FANS ACTIVITY (INTERACTIONS IN LAST 10 ITEMS) ranking
No variation 1 Burberry Burberry 17,366,015 83,092

94

No variation 2 Aston Martin Aston Martin 6,931,997 45,255

90

No variation 3 British Airways British Airways 3,049,862 60,324

88

No variation 4 Rolls Royce Cars Rolls Royce Cars 4,439,638 42,984

88

Up 5 Amnesty International Amnesty International 1,939,260 52,985

87

Down 6 Asda Asda 1,931,133 59,800

87

No variation 7 Unilever Unilever 3,712,332 60,024

86

No variation 8 Land Rover Land Rover 15,633,697 6,712

86

No variation 9 Jimmy Choo Jimmy Choo 3,597,905 25,568

86

No variation 10 Dove Dove 27,905,136 4,721

85

Up 11 Jaguar Jaguar 17,026,439 3,097

84

Up 12 Cadbury Dairy Milk Cadbury Dairy Milk 16,471,978 4,837

84

Down 13 Bentley Bentley 2,476,222 18,661

84

No variation 14 Johnnie Walker Johnnie Walker 14,480,343 3,877

84

Up 15 Rolls Royce Group Rolls Royce Group 1,225,135 27,196

84

Up 16 Cornetto Cornetto 11,464,342 5,963

83

Up 17 boohoo.com boohoo.com 2,599,337 7,132

83

Up 18 BBC Learning English BBC Learning English 3,234,453 7,255

83

Down 19 International English Language Testing System (IELTS) International English Language Testing System (IELTS) 4,821,652 4,590

83

Down 20 Grant's Whisky Grant's Whisky 1,946,229 21,401

83

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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