Facebook Global Brands - Reino Unido

Total: 638

  # PROFILE FANS ACTIVITY (INTERACTIONS IN LAST 10 ITEMS) ranking
No variation 1 Burberry Burberry 17,306,747 103,260

96

No variation 2 Aston Martin Aston Martin 6,908,548 58,184

92

No variation 3 Rolls Royce Cars Rolls Royce Cars 4,408,043 75,150

91

No variation 4 Asos Asos 5,133,798 32,699

89

Up 5 O2 O2 1,299,828 79,816

88

No variation 6 British Airways British Airways 3,022,584 31,638

88

No variation 7 Unilever Unilever 3,668,475 59,949

88

Up 8 Asda Asda 1,906,176 39,641

87

Down 9 Jimmy Choo Jimmy Choo 3,539,674 20,190

87

Down 10 Dove Dove 27,728,907 4,541

87

Up 11 Amnesty International Amnesty International 1,833,773 33,686

87

Down 12 Land Rover Land Rover 15,499,234 4,978

87

No variation 13 Gearbest Gearbest 3,171,850 12,919

86

Down 14 Johnnie Walker Johnnie Walker 14,274,878 4,494

86

Down 15 Jaguar Jaguar 16,954,679 3,207

86

Down 16 Cornetto Cornetto 11,432,396 5,970

85

Down 17 Cath Kidston Cath Kidston 766,147 42,142

85

No variation 18 Cadbury Dairy Milk Cadbury Dairy Milk 16,269,515 4,768

84

Up 19 Bentley Bentley 2,461,372 9,320

83

Up 20 Dr. Martens Dr. Martens 1,793,589 8,500

83

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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