Facebook Global Brands - Suecia

Total: 57

  # PROFILE FANS ACTIVITY (INTERACTIONS IN LAST 10 ITEMS) ranking
No variation 1 Nobel Prize Nobel Prize 3,955,168 11,076

86

No variation 2 H&M H&M 32,987,700 562

84

No variation 3 Scania Scania 1,743,381 11,377

84

Up 4 TrueCaller TrueCaller 2,413,371 3,714

81

Down 5 Daniel Wellington Daniel Wellington 864,917 5,412

80

No variation 6 ABSOLUT ABSOLUT 7,212,205 850

80

No variation 7 COS (Collection of Style) COS (Collection of Style) 432,023 9,930

79

No variation 8 Make Up Store Make Up Store 136,204 7,163

75

No variation 9 Happy Socks Happy Socks 574,468 847

74

No variation 10 Hasselblad Hasselblad 334,311 1,826

74

No variation 11 K-Swiss K-Swiss 764,853 475

72

Up 12 SKF SKF 347,152 1,031

72

Down 13 Electrolux Electrolux 4,491,485 75

71

Down 14 Hästens Hästens 347,114 894

71

No variation 15 & Other Stories & Other Stories 260,738 617

70

No variation 16 Rebtel Rebtel 224,146 350

69

No variation 17 Propellerhead Propellerhead 103,972 701

68

No variation 18 Atlas Copco Atlas Copco 40,965 1,502

67

Up 19 SAS (Scandinavian Airlines System) SAS (Scandinavian Airlines System) 1,225,527 19

66

Up 20 ShapeUp Club ShapeUp Club 79,268 431

65

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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