Facebook Global Brands - España

Total: 1643

  # PROFILE FANS ACTIVITY (INTERACTIONS IN LAST 10 ITEMS) ranking
No variation 1 Zara Zara 26,521,953 11,715

90

No variation 2 Bershka Bershka 11,058,072 23,231

90

No variation 3 Pull & Bear Pull & Bear 6,808,957 15,002

87

No variation 4 e4 e4 2,017,664 26,082

87

No variation 5 Estrella Damm Estrella Damm 818,849 99,375

87

No variation 6 Hawkers Hawkers 6,430,067 11,203

86

No variation 7 Pianno 39 Pianno 39 1,122,736 66,476

86

No variation 8 Desigual Desigual 7,734,279 5,765

85

Up 9 Massimo Dutti Massimo Dutti 4,014,465 9,306

85

Up 10 Stradivarius Stradivarius 5,419,393 6,047

84

Up 11 Torres Torres 798,489 42,031

84

No variation 12 Mango Mango 10,927,782 2,645

84

Down 13 BBVA BBVA 18,586,895 861

82

Up 14 Zara Home Zara Home 2,146,643 5,333

81

No variation 15 Ginos Ginos 675,757 16,680

81

Up 16 TheRanking TheRanking 4,364,182 2,739

80

Up 17 Royal Caribbean España Royal Caribbean España 4,470,505 2,569

80

Up 18 L´Óreal Professionnel L´Óreal Professionnel 6,131,092 1,328

80

Down 19 Gioseppo Gioseppo 339,841 22,123

80

Up 20 Tous Tous 1,784,121 3,992

80

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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