Facebook Global Brands - Italia

Total: 187

  # PROFILE FANS ACTIVITY (INTERACTIONS IN LAST 10 ITEMS) ranking
No variation 1 Ferrari Ferrari 16,602,795 31,673

92

No variation 2 Lamborghini Lamborghini 12,523,251 25,262

90

No variation 3 Gucci Gucci 16,782,883 15,568

90

Up 4 Giorgio Armani Giorgio Armani 8,277,337 28,408

89

Up 5 Versace Versace 4,978,313 26,947

88

Up 6 Ray-Ban Ray-Ban 14,785,377 3,870

87

Down 7 Diesel Diesel 4,702,666 22,983

87

Up 8 Intimissimi Intimissimi 2,904,265 29,457

87

Down 9 Nutella Nutella 32,151,452 3,206

86

Up 10 Maserati Maserati 5,559,331 14,636

86

Up 11 Calzedonia Calzedonia 3,343,197 19,713

86

No variation 12 Ferrero Rocher Ferrero Rocher 20,691,928 4,599

85

Up 13 Franklin & Marshall Franklin & Marshall 657,226 100,208

85

Down 14 Prada Prada 6,361,085 5,437

84

No variation 15 Dolce&Gabbana Dolce&Gabbana 11,283,602 2,242

84

Up 16 FAO FAO 1,142,567 19,458

83

Up 17 Bulgari Bulgari 4,324,679 5,374

83

Down 18 Ducati Ducati 3,388,865 5,231

83

Up 19 Moncler Moncler 2,993,515 7,018

82

Up 20 Liu Jo Liu Jo 1,125,092 16,148

82

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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