Facebook Global Brands - Alemania

Total: 240

  # PROFILE FANS ACTIVITY (INTERACTIONS IN LAST 10 ITEMS) ranking
No variation 1 Adidas Adidas 32,544,144 51,329

95

No variation 2 Mercedes-Benz Mercedes-Benz 20,950,461 24,585

92

Up 3 Puma Puma 18,896,917 7,238

88

Down 4 BMW BMW 20,225,343 4,960

88

Up 5 Siemens Siemens 484,136 173,768

87

Down 6 ESA/Hubble ESA/Hubble 2,356,347 37,384

87

Up 7 adidas Running adidas Running 7,952,385 11,807

87

Up 8 Zalando Zalando 5,346,427 13,760

86

Up 9 Trivago Trivago 11,060,902 4,489

86

Down 10 Hugo Boss Hugo Boss 8,117,782 7,973

86

Down 11 New Yorker New Yorker 3,435,980 17,060

86

Up 12 Porsche Porsche 11,505,956 4,707

86

Down 13 adidas Skateboarding adidas Skateboarding 3,161,737 29,678

85

Up 14 Allianz Allianz 1,200,569 34,708

85

Down 15 Volkswagen Volkswagen 32,200,313 1,017

85

No variation 16 Davidoff Café Davidoff Café 609,442 46,331

83

No variation 17 Knorr Knorr 12,377,003 9,197

83

Down 18 adidas Soccer adidas Soccer 28,552,780 1,160

83

Down 19 Nivea Nivea 21,395,870 1,712

83

No variation 20 BMW Motorrad BMW Motorrad 3,058,435 5,052

82

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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