Facebook Global Brands - Alemania

Total: 239

  # PROFILE FANS ACTIVITY (INTERACTIONS IN LAST 10 ITEMS) ranking
No variation 1 Adidas Adidas 31,550,841 37,217

95

Up 2 BMW BMW 20,179,029 16,319

92

Down 3 Mercedes-Benz Mercedes-Benz 20,882,209 7,965

90

Down 4 Porsche Porsche 11,402,071 11,393

89

Down 5 Puma Puma 18,642,320 7,304

89

No variation 6 adidas Running adidas Running 7,903,577 10,491

87

Up 7 adidas Skateboarding adidas Skateboarding 3,139,002 26,673

87

Down 8 New Yorker New Yorker 3,423,040 14,570

86

Down 9 Kinder Riegel Kinder Riegel 2,045,225 23,985

86

No variation 10 ESA/Hubble ESA/Hubble 2,313,648 22,499

86

Up 11 Hugo Boss Hugo Boss 7,950,325 5,191

86

Up 12 Trivago Trivago 10,255,563 3,138

86

Up 13 Allianz Allianz 1,188,592 29,703

85

Down 14 Volkswagen Volkswagen 31,703,643 1,310

85

Down 15 adidas Soccer adidas Soccer 28,435,380 1,552

85

No variation 16 Davidoff Café Davidoff Café 607,230 49,799

84

No variation 17 Germany Tourism Germany Tourism 2,359,387 9,869

84

Up 18 Nivea Nivea 20,888,748 1,658

83

Up 19 Daimler Daimler 186,343 75,155

83

Down 20 Knorr Knorr 12,150,751 8,090

82

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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