Facebook Global Brands - Finlandia

Total: 41

  # PROFILE FANS ACTIVITY (INTERACTIONS IN LAST 10 ITEMS) ranking
No variation 1 Nokia Nokia 13,455,582 13,086

89

No variation 2 Fingersoft Fingersoft 4,774,674 6,959

85

No variation 3 Finlandia Vodka Finlandia Vodka 1,499,816 817

75

Up 4 Polarpersonaltrainer Polarpersonaltrainer 980,910 210

71

Down 5 Jolla Jolla 103,973 1,142

69

No variation 6 WOT Services WOT Services 129,137 447

66

Up 7 Chapman Chapman 31,074 1,003

65

No variation 8 kone kone 26,446 1,105

65

Down 9 F-Secure F-Secure 226,556 88

64

No variation 10 Startup Sauna Startup Sauna 28,816 333

61

No variation 11 Tuxera Tuxera 16,536 167

57

No variation 12 Valkee Valkee 11,766 107

55

Up 13 Miradore Miradore 11,369 63

54

No variation 14 Futurice Futurice 5,235 115

54

Down 15 Sofokus Sofokus 4,383 144

53

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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