Facebook Global Brands - Colombia

Total: 42

  # PROFILE FANS ACTIVITY (INTERACTIONS IN LAST 10 ITEMS) ranking
No variation 1 Cerveza Aguila Cerveza Aguila 1,629,905 41,817

86

Up 2 Old Parr Old Parr 1,331,822 10,680

81

Down 3 Juan Valdez Café Juan Valdez Café 4,019,771 2,723

81

No variation 4 NotiMillos NotiMillos 439,525 5,032

77

No variation 5 Leonisa Leonisa 827,521 1,962

76

Up 6 Creaciones Tejidas Creaciones Tejidas 384,310 1,063

72

Down 7 Éxito Éxito 1,611,223 219

72

Up 8 Totto Totto 4,170,179 120

71

Down 9 Café de Colombia Café de Colombia 335,129 1,067

71

Up 10 ECOPETROL S.A ECOPETROL S.A 345,129 285

68

Up 11 Aguardiente Antioqueño Aguardiente Antioqueño 297,785 329

68

Down 12 Postobón Postobón 367,029 224

67

Up 13 Mundo Unico Mundo Unico 41,979 1,017

66

Down 14 Avianca Avianca 2,500,334 14

66

Up 15 epm epm 124,400 277

65

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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