Facebook Global Brands - Brasil

Total: 62

  # PROFILE FANS ACTIVITY (INTERACTIONS IN LAST 10 ITEMS) ranking
No variation 1 Fini Fini 5,130,325 636,496

98

Up 2 Skol Skol 12,581,336 148,521

96

Up 3 Cacau Show Cacau Show 9,469,778 155,310

95

Up 4 Via Marte Via Marte 3,536,127 259,048

94

Up 5 Natura Brasil Natura Brasil 13,095,752 63,474

94

Up 6 Guaraná Antarctica Guaraná Antarctica 16,034,252 74,261

93

Up 7 O Boticário O Boticário 13,525,525 23,109

92

Down 8 Garoto Garoto 12,649,745 16,690

90

No variation 9 Ruffles Brasil Ruffles Brasil 2,528,052 53,912

88

Up 10 Eudora Eudora 4,500,271 18,393

88

Up 11 Hotel Urbano Hotel Urbano 12,250,560 2,911

86

No variation 12 Petrobras Petrobras 1,780,261 30,572

86

Up 13 Dafiti Dafiti 10,810,737 2,618

85

Up 14 BebeStore BebeStore 2,808,344 10,381

85

Up 15 Melissa (English) Melissa (English) 6,085,031 6,048

85

Up 16 Lacta Lacta 8,034,384 3,718

85

Up 17 Magazine Luiza Magazine Luiza 5,137,511 3,609

84

Up 18 decolar.com decolar.com 10,761,645 1,669

84

Up 19 TNT Energy Drink TNT Energy Drink 1,947,791 11,575

83

Down 20 Pão de Açúcar Pão de Açúcar 1,385,496 8,056

83

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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