Facebook Global Brands - Brasil

Total: 66

  # PROFILE FANS ACTIVITY (INTERACTIONS IN LAST 10 ITEMS) ranking
No variation 1 Skol Skol 12,649,700 410,500

98

No variation 2 Guaraná Antarctica Guaraná Antarctica 15,806,274 78,175

94

No variation 3 Natura Brasil Natura Brasil 14,037,064 55,746

93

No variation 4 Garoto Garoto 12,581,001 55,725

93

No variation 5 Via Marte Via Marte 3,579,331 146,793

92

No variation 6 Fini Fini 5,121,039 73,548

90

Up 7 O Boticário O Boticário 14,494,303 16,715

90

Down 8 Cacau Show Cacau Show 9,981,102 15,049

89

Down 9 Eudora Eudora 4,995,249 11,400

87

Down 10 Hotel Urbano Hotel Urbano 12,440,596 2,922

86

Down 11 Dafiti Dafiti 12,444,416 2,798

85

Down 12 Ruffles Brasil Ruffles Brasil 2,671,826 17,852

84

Down 13 Magazine Luiza Magazine Luiza 7,148,664 3,050

84

Down 14 Petrobras Petrobras 1,873,409 10,323

83

No variation 15 BebeStore BebeStore 2,834,290 6,612

82

No variation 16 Kanui Kanui 7,169,129 1,602

82

No variation 17 Zaxy Zaxy 1,370,766 10,766

82

Down 18 decolar.com decolar.com 11,736,658 958

82

Down 19 99 99 658,872 13,539

81

No variation 20 TNT Energy Drink TNT Energy Drink 1,929,562 4,346

80

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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