Facebook Global Brands - Australia

Total: 109

  # PROFILE FANS ACTIVITY (INTERACTIONS IN LAST 10 ITEMS) ranking
No variation 1 Billabong Billabong 4,446,899 6,844

84

Up 2 Lorna Jane Lorna Jane 1,116,587 1,785

77

Up 3 Alfemminile Alfemminile 686,073 1,235

76

No variation 4 Surfer Girl Surfer Girl 3,073,771 430

75

Down 5 Black Milk Clothing Black Milk Clothing 741,989 984

75

Up 6 Pepperstone Pepperstone 45,237 25,264

73

Up 7 Arnott's Tim Tam Arnott's Tim Tam 381,489 1,552

72

Up 8 Bonds Bonds 945,063 214

71

Up 9 Triangl Triangl 262,892 840

70

Down 10 Qantas Qantas 1,194,831 64

70

Up 11 S P Jain School of Global Management S P Jain School of Global Management 275,868 235

67

Up 12 Shoes of Prey Shoes of Prey 259,979 188

66

Up 13 99designs 99designs 184,624 153

65

Down 14 Atlassian Atlassian 163,242 156

65

Up 15 Take 3 Take 3 35,366 695

65

Down 16 Virgin Australia Virgin Australia 695,914 21

64

No variation 17 Tigerlily Tigerlily 59,140 290

64

Up 18 Vision Direct Australia Vision Direct Australia 89,695 142

63

Up 19 RedBalloon RedBalloon 154,511 62

62

Down 20 Buena Vista Farm Buena Vista Farm 9,148 1,147

62

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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