Facebook Global Brands

  # PROFILE FANS ACTIVITY (INTERACTIONS IN LAST 10 ITEMS) ranking
No variation 1 Pepsi Arabia Pepsi Arabia 37,835,804 244,664

100

Up 2 Nike Nike 30,894,350 206,632

99

Down 3 Red Bull Red Bull 48,987,484 91,573

98

Up 4 LG Mobile LG Mobile 4,308,319 1,068,174

98

Down 5 Skol Skol 12,649,700 410,500

98

No variation 6 Nike Football Nike Football 44,704,496 67,593

96

No variation 7 Louis Vuitton Louis Vuitton 22,868,101 103,990

96

No variation 8 Cerveza Modelo Cerveza Modelo 4,342,781 441,890

95

No variation 9 Lucchetti Lucchetti 3,786,474 420,826

95

Up 10 Flipkart Flipkart 8,418,595 117,672

94

Up 11 Microsoft Lumia Microsoft Lumia 43,645,608 35,990

94

Down 12 PlayStation PlayStation 38,532,417 30,193

94

Up 13 SpaceX SpaceX 2,650,083 626,428

94

Up 14 ForAmerica ForAmerica 7,848,681 122,913

94

Up 15 Dailypicksandflicks Dailypicksandflicks 3,847,517 192,245

94

Down 16 Samsung Mobile Samsung Mobile 43,383,428 25,227

94

Down 17 Pepsi Pepsi 37,860,420 32,051

94

Down 18 Adidas Adidas 33,856,942 32,757

94

Down 19 Guaraná Antarctica Guaraná Antarctica 15,806,274 78,175

94

Up 20 Chanel Chanel 21,375,054 42,070

94


Largest growth on Facebook (Last 30 days)


# Profile   Difference
1 e4 e4

+75
2 Mastercook Mastercook

+54
3 Bridgat Bridgat

+52
4 Moonjee Moonjee

+41
5 Leg Smart Leg Smart

+36

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Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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