Facebook Global Brands

  # PROFILE FANS ACTIVITY (INTERACTIONS IN LAST 10 ITEMS) ranking
Up 1 Pepsi Arabia Pepsi Arabia 37,539,314 209,872

100

No variation 2 Nike Nike 29,761,269 252,211

99

No variation 3 Cacau Show Cacau Show 9,611,264 917,030

99

Up 4 Louis Vuitton Louis Vuitton 20,804,530 255,866

99

Down 5 Nike Football Nike Football 45,007,773 129,314

98

No variation 6 Skol Skol 12,608,831 344,448

98

No variation 7 Fastrack Fastrack 9,286,300 405,429

97

No variation 8 O Boticário O Boticário 13,910,647 133,165

96

No variation 9 Adidas Adidas 32,603,829 52,249

96

No variation 10 Arby's Arby's 3,187,446 539,384

95

No variation 11 Rolex Rolex 6,449,081 253,361

95

Up 12 NASA NASA 20,780,999 63,306

95

Up 13 Burberry Burberry 17,362,303 95,709

95

Up 14 Via Marte Via Marte 3,552,583 371,680

95

Up 15 LG Mobile LG Mobile 4,035,013 362,257

95

Up 16 Microsoft Lumia Microsoft Lumia 44,092,203 34,335

94

Up 17 Myntra Myntra 4,390,839 227,506

94

Up 18 Eudora Eudora 4,656,307 207,033

94

No variation 19 Flipkart Flipkart 7,821,070 106,076

94

Down 20 Coca-Cola Coca-Cola 4,912,093 274,101

94


Largest growth on Facebook (Last 30 days)


# Profile   Difference
1 Club Santa Monica Club Santa Monica

+88
2 Philip Morris International Philip Morris International

+85
3 San Miguel Brewery San Miguel Brewery

+84
4 Sephora Sephora

+81
5 Cupid plc Cupid plc

+80

Would you like to see the full list? Largest growth

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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