Facebook Global Brands

  # PROFILE FANS ACTIVITY (INTERACTIONS IN LAST 10 ITEMS) ranking
Up 1 PlayStation PlayStation 38,519,454 248,539

100

Down 2 Louis Vuitton Louis Vuitton 20,822,440 365,850

99

No variation 3 Nike Nike 29,773,888 252,596

98

Up 4 Pepsi Arabia Pepsi Arabia 37,555,547 209,888

98

Down 5 Cacau Show Cacau Show 9,609,667 927,517

98

No variation 6 Skol Skol 12,617,627 344,713

97

Down 7 Nike Football Nike Football 45,007,491 129,352

97

Down 8 Fastrack Fastrack 9,286,566 401,593

96

Up 9 Adidas Adidas 32,620,003 52,612

95

Down 10 Chanel Chanel 20,733,868 81,807

94

Up 11 Arby's Arby's 3,187,193 539,597

94

Up 12 Eudora Eudora 4,660,365 291,241

94

Up 13 Via Marte Via Marte 3,552,371 413,422

94

Down 14 NASA NASA 20,780,999 63,306

94

Up 15 Coca-Cola Coca-Cola 4,912,550 304,432

94

Down 16 Rolex Rolex 6,450,256 253,517

94

Up 17 Microsoft Lumia Microsoft Lumia 44,084,943 34,363

94

Down 18 Burberry Burberry 17,366,015 83,092

94

Up 19 LG Mobile LG Mobile 4,035,500 365,770

94

Down 20 Nintendo Nintendo 4,627,020 208,396

93


Largest growth on Facebook (Last 30 days)


# Profile   Difference
1 Club Santa Monica Club Santa Monica

+87
2 Philip Morris International Philip Morris International

+84
3 San Miguel Brewery San Miguel Brewery

+84
4 Ambev Ambev

+79
5 Cupid plc Cupid plc

+79

Would you like to see the full list? Largest growth

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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