Facebook Brands & Organisations - España

Total: 3382

  # PROFILE FANS ACTIVITY (INTERACTIONS IN LAST 10 ITEMS) ranking
No variation 1 Zara Zara 26,108,241 23,669

85

No variation 2 Facebook España Facebook España 1,589,078 227,506

83

Up 3 Estrella Damm Estrella Damm 771,766 200,811

81

Down 4 Pull & Bear Pull & Bear 6,416,318 21,028

81

Up 5 Hawkers Hawkers 6,134,940 10,492

80

Up 6 Mango Mango 10,732,560 4,874

79

Down 7 Massimo Dutti Massimo Dutti 3,759,496 14,370

79

Up 8 Sony Pictures España Sony Pictures España 1,069,425 30,515

78

Up 9 BBVA BBVA 18,779,143 1,404

77

Up 10 Ybarra Ybarra 648,963 34,795

77

Up 11 Bershka Bershka 10,694,451 2,085

77

Up 12 Torres Torres 749,662 33,989

77

No variation 13 Stradivarius Stradivarius 5,097,034 4,025

77

Down 14 Podemos Podemos 919,547 16,167

76

Up 15 McDonald's España McDonald's España 999,085 17,464

76

Down 16 Desigual Desigual 7,339,538 2,072

76

Up 17 Volkswagen España Volkswagen España 541,090 25,260

76

No variation 18 Chupa Chups Chupa Chups 6,713,977 3,917

75

No variation 19 Policía España Policía España 535,390 19,603

75

Up 20 Primark España Primark España 971,033 10,130

75

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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