Facebook Brands & Organisations - España

Total: 3380

  # PROFILE FANS ACTIVITY (INTERACTIONS IN LAST 10 ITEMS) ranking
No variation 1 Zara Zara 26,414,172 15,733

84

No variation 2 Facebook España Facebook España 1,674,709 228,271

83

Up 3 Estrella Damm Estrella Damm 786,492 118,132

81

Down 4 Pull & Bear Pull & Bear 6,595,813 13,591

80

Down 5 Mango Mango 10,814,676 7,350

80

Up 6 Desigual Desigual 7,403,411 7,205

79

Down 7 Massimo Dutti Massimo Dutti 3,850,503 14,058

79

Up 8 Hawkers Hawkers 6,214,496 8,270

79

Up 9 McDonald's España McDonald's España 1,034,045 45,761

79

Up 10 Torres Torres 753,287 64,532

79

Up 11 Bershka Bershka 10,828,047 4,012

79

Up 12 Podemos Podemos 922,013 20,665

77

Up 13 Ybarra Ybarra 674,722 26,725

76

Up 14 Royal Caribbean España Royal Caribbean España 4,336,919 4,257

76

Down 15 Policía España Policía España 544,398 25,673

76

Up 16 L´Óreal Professionnel L´Óreal Professionnel 5,981,165 2,302

75

Up 17 Voyage Prive España Voyage Prive España 2,145,448 4,877

75

No variation 18 Tous Tous 1,643,613 6,139

74

Up 19 Stradivarius Stradivarius 5,261,804 1,374

74

Up 20 Zara Home Zara Home 2,083,761 3,968

74

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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