Facebook Brands & Organisations - Alemania

Total: 1029

  # PROFILE FANS ACTIVITY (INTERACTIONS IN LAST 10 ITEMS) ranking
No variation 1 Adidas Adidas 31,838,050 39,947

87

Up 2 BMW BMW 20,195,091 23,528

85

Down 3 Mercedes-Benz Mercedes-Benz 20,911,526 10,275

83

Down 4 Porsche Porsche 11,434,339 20,010

83

No variation 5 Hugo Boss Hugo Boss 8,011,104 23,935

83

No variation 6 Puma Puma 18,761,528 9,469

82

No variation 7 New Yorker New Yorker 3,426,297 30,070

81

No variation 8 adidas Running adidas Running 7,909,693 12,959

80

No variation 9 adidas Skateboarding adidas Skateboarding 3,141,934 28,305

80

No variation 10 Trivago Trivago 10,492,333 3,697

79

Up 11 ESA/Hubble ESA/Hubble 2,327,397 18,697

78

Down 12 Knorr Knorr 12,307,092 9,146

78

No variation 13 Volkswagen Volkswagen 31,885,924 1,418

78

Up 14 Allianz Allianz 1,192,209 22,233

77

Up 15 BMW Motorrad BMW Motorrad 3,026,457 6,287

77

Down 16 Zalando Zalando 5,190,188 4,131

77

Up 17 Davidoff Café Davidoff Café 607,367 40,852

76

Down 18 adidas Soccer adidas Soccer 28,508,233 923

76

No variation 19 Braun Braun 1,677,487 11,999

76

Up 20 L'Oréal Paris Deutschland L'Oréal Paris Deutschland 705,961 24,011

76

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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