Facebook Brands & Organisations - Colombia

Total: 139

  # PROFILE FANS ACTIVITY (INTERACTIONS IN LAST 10 ITEMS) ranking
No variation 1 Cerveza Aguila Cerveza Aguila 1,630,356 47,014

80

No variation 2 Juan Valdez Café Juan Valdez Café 4,020,361 3,908

76

Up 3 Baileys Colombia Baileys Colombia 358,893 36,298

75

Up 4 Latam Colombia Latam Colombia 1,187,469 9,333

75

Down 5 Old Parr Old Parr 1,331,858 8,259

75

Down 6 Cerveza Poker Cerveza Poker 1,110,146 8,395

74

Down 7 Policía Colombia Policía Colombia 1,350,021 5,924

74

Up 8 NotiMillos NotiMillos 439,460 8,220

72

Down 9 Chapstick Colombia Chapstick Colombia 148,215 26,680

72

Down 10 Leonisa Leonisa 828,121 2,801

71

No variation 11 Movistar Colombia Movistar Colombia 1,767,949 846

70

Up 12 Alkosto Colombia Alkosto Colombia 486,358 2,734

70

Down 13 Eluniversal Colombia Eluniversal Colombia 463,362 1,730

69

Down 14 Creaciones Tejidas Creaciones Tejidas 384,413 1,202

67

Up 15 Bancolombia Bancolombia 617,604 721

67

Up 16 Centro Democrático Centro Democrático 287,498 1,370

67

Down 17 FloresparaColombia FloresparaColombia 75,238 19,912

67

Down 18 Servicio Nacional de Aprendizaje (Sena) Servicio Nacional de Aprendizaje (Sena) 616,605 621

66

Up 19 Americanino Colombia Americanino Colombia 276,919 1,295

66

Down 20 Totto Totto 4,173,205 122

66

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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