Facebook Brands & Organisations - Chile

Total: 73

  # PROFILE FANS ACTIVITY (INTERACTIONS IN LAST 10 ITEMS) ranking
No variation 1 Lucchetti Lucchetti 3,775,391 428,766

87

No variation 2 Movistar Chile Movistar Chile 997,599 15,649

76

No variation 3 MejorWeb MejorWeb 1,469,829 6,961

76

No variation 4 Mundo LG Chile Mundo LG Chile 1,619,348 4,526

74

No variation 5 Telepizza Chile Telepizza Chile 479,935 8,335

72

Up 6 MasterCard Chile MasterCard Chile 480,978 9,881

72

Up 7 Cine Hoyts Chile Cine Hoyts Chile 537,267 4,949

72

No variation 8 Lan Airlines Spain Lan Airlines Spain 292,177 8,636

71

Up 9 Americanino Chile Americanino Chile 433,710 4,308

70

Down 10 Ripley Chile Ripley Chile 1,421,077 1,042

70

Up 11 Latam Airlines Latam Airlines 10,884,387 139

70

Up 12 Sodimac Homecenter Sodimac Homecenter 3,068,809 374

69

Up 13 Pcfactory Chile Pcfactory Chile 246,175 3,408

69

No variation 14 Gobierno de Chile Gobierno de Chile 195,054 3,228

68

Up 15 Ministerio de Educación - Chile Ministerio de Educación - Chile 273,276 1,510

67

Up 16 Larojadeportes Chile Larojadeportes Chile 914,212 284

66

Down 17 Falabella Falabella 2,623,553 69

66

No variation 18 Zmart Chile Zmart Chile 411,913 413

65

Up 19 Cocha Cocha 251,583 589

64

Up 20 Dafiti Chile Dafiti Chile 651,499 154

64

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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