Facebook Brands & Organisations - Chile

Total: 74

  # PROFILE FANS ACTIVITY (INTERACTIONS IN LAST 10 ITEMS) ranking
No variation 1 Lucchetti Lucchetti 3,776,314 240,714

86

Up 2 MejorWeb MejorWeb 1,572,486 7,981

76

Down 3 Mundo LG Chile Mundo LG Chile 1,639,678 7,841

75

No variation 4 Movistar Chile Movistar Chile 1,011,262 7,616

74

No variation 5 PC Factory PC Factory 259,103 16,854

73

Up 6 Sodimac Homecenter Sodimac Homecenter 3,128,742 1,353

73

Down 7 Latam Airlines Latam Airlines 11,013,054 315

72

Down 8 MasterCard Chile MasterCard Chile 491,986 5,986

70

Up 9 Falabella Falabella 2,663,023 439

70

Down 10 Cine Hoyts Chile Cine Hoyts Chile 543,131 1,718

69

Down 11 Ministerio de Educación - Chile Ministerio de Educación - Chile 286,550 2,882

68

Down 12 Telepizza Chile Telepizza Chile 482,001 2,049

68

Down 13 Ripley Chile Ripley Chile 1,446,330 404

68

Up 14 Gobierno de Chile Gobierno de Chile 210,786 1,767

67

Down 15 Zmart Chile Zmart Chile 419,256 831

66

No variation 16 Cocha Cocha 256,269 1,583

66

Down 17 LATAM Airlines Chile LATAM Airlines Chile 1,062,561 264

66

Down 18 Americanino Chile Americanino Chile 435,746 771

66

Up 19 Movilh Chile Movilh Chile 106,938 2,660

66

Up 20 Larojadeportes Chile Larojadeportes Chile 912,797 223

65

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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