Alianzo Rank Global Brands - Reino Unido

Total: 1208

  # PROFILE
No variation 1 Burberry Burberry 18 89 89 78 73 81 64 71 78 0 28 95
No variation 2 General Electric General Electric 70 73 75 75 66 64 69 97 87 55 0 0
No variation 3 British Airways British Airways 4 69 87 69 58 62 49 84 90 0 0 75
No variation 4 Aston Martin Aston Martin 1 80 89 75 47 69 70 69 84 54 0 69
No variation 5 Rolls Royce Cars Rolls Royce Cars 5 77 89 80 66 73 61 70 73 0 0 0
No variation 6 Topshop Topshop 70 76 80 64 57 60 70 72 66 61 0 56
No variation 7 Bentley Bentley 0 78 84 64 58 55 41 46 81 0 0 77
No variation 8 Land Rover Land Rover 1 75 85 72 68 21 0 44 83 0 0 82
No variation 9 Jaguar Jaguar 0 77 83 73 34 62 0 46 79 0 45 83
No variation 10 Virgin Atlantic Virgin Atlantic 1 70 73 65 55 39 49 85 83 0 0 0
No variation 11 Asos Asos 12 74 81 72 9 64 85 71 64 87 33 54
No variation 12 Amnesty International Amnesty International 66 68 82 70 59 57 62 0 88 0 0 0
No variation 13 Sainsbury's Sainsbury's 1 64 76 70 54 63 58 58 80 0 0 0
No variation 14 Oxfam Oxfam 73 76 74 53 64 64 58 0 80 0 0 67
No variation 15 Asda Asda 0 66 88 63 0 26 78 56 80 0 0 0
No variation 16 Umbro Umbro 8 59 73 60 21 42 50 60 79 57 30 38
No variation 17 Waitrose Waitrose 0 66 77 75 59 39 57 60 70 0 0 0
Up 18 Raspberry Pi Raspberry Pi 93 75 67 67 0 86 0 0 83 0 0 0
Down 19 Marks & Spencer Marks & Spencer 48 66 70 67 68 70 60 84 47 59 0 57
No variation 20 John Lewis John Lewis 0 67 74 66 58 53 56 75 65 0 0 0

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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