Alianzo Rank Global Brands - Reino Unido

Total: 1162

  # PROFILE
No variation 1 Burberry Burberry 18 89 88 81 80 88 64 87 77 0 30 96
No variation 2 Aston Martin Aston Martin 1 79 83 80 52 69 70 86 83 57 0 68
No variation 3 British Airways British Airways 4 69 80 70 64 61 49 76 90 0 0 74
No variation 4 Topshop Topshop 70 74 74 66 63 59 70 89 70 70 0 49
No variation 5 Rolls Royce Cars Rolls Royce Cars 5 73 82 76 73 86 61 85 73 0 0 0
Up 6 Jaguar Jaguar 0 76 79 69 38 61 0 65 81 0 48 68
Down 7 Bentley Bentley 0 75 76 70 65 43 41 64 84 0 0 49
Down 8 Land Rover Land Rover 1 74 80 68 76 21 0 63 82 0 0 67
Up 9 Virgin Atlantic Virgin Atlantic 1 71 65 74 61 38 49 74 83 0 0 0
Down 10 Asos Asos 12 74 75 79 11 63 85 88 57 87 35 52
No variation 11 Asda Asda 0 73 81 70 0 38 77 51 80 0 0 0
No variation 12 Amnesty International Amnesty International 67 68 78 70 66 55 62 0 89 0 0 0
Up 13 Marks & Spencer Marks & Spencer 48 70 74 74 75 78 60 77 47 62 0 45
Down 14 Sainsbury's Sainsbury's 1 64 62 82 60 72 57 53 80 0 0 0
Down 15 Dr. Martens Dr. Martens 55 65 76 68 0 44 56 62 66 0 0 0
Up 16 London Business School London Business School 19 67 75 56 68 62 0 48 72 0 47 0
Down 17 Jimmy Choo Jimmy Choo 1 77 80 80 37 36 68 64 56 0 0 0
Up 18 Dove Dove 0 61 80 78 0 10 51 73 62 78 0 0
Down 19 John Lewis John Lewis 0 67 60 91 65 52 56 69 64 0 0 0
Up 20 Raspberry Pi Raspberry Pi 93 75 63 60 0 86 0 0 83 0 0 0

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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