Alianzo Rank Global Brands - Suiza

Total: 141

  # PROFILE
No variation 1 Doctors Without Borders/ Médecins Sans Frontières (MSF) Doctors Without Borders/ Médecins Sans Frontières (MSF) 12 71 74 61 71 39 53 75 80 0 64 0
Up 2 IWC Watches IWC Watches 63 70 78 61 76 76 48 78 60 0 33 58
Down 3 Swatch Swatch 22 65 75 53 56 51 60 79 73 74 66 62
Up 4 World Economic Forum World Economic Forum 81 84 76 77 74 88 38 0 82 0 53 0
Down 5 TAG Heuer TAG Heuer 2 72 77 66 66 81 0 78 73 0 32 0
Up 6 FIFA FIFA 0 94 76 93 0 0 0 0 96 0 0 0
Up 7 Kit Kat Kit Kat 0 72 81 57 0 62 47 57 80 91 0 0
Down 8 Swiss International Air Lines Swiss International Air Lines 54 69 58 72 1 71 0 76 80 0 28 0
Down 9 Nestlé Nestlé 1 68 71 49 78 35 49 47 87 0 52 0
Up 10 World Health Organization (WHO) World Health Organization (WHO) 0 90 47 65 0 75 0 57 90 0 0 0
No variation 11 Christian Louboutin Christian Louboutin 0 83 81 0 71 0 56 90 72 0 0 0
Down 12 Nespresso Nespresso 0 63 72 67 46 57 64 75 73 0 0 1
No variation 13 WWF (World Wide Fund for Nature) WWF (World Wide Fund for Nature) 0 86 77 61 78 77 0 0 83 0 0 0
No variation 14 Omega Omega 0 68 68 60 51 0 25 79 72 0 30 0
Up 15 OHCHR (Office of the United Nations High Commissioner for Human Rights) OHCHR (Office of the United Nations High Commissioner for Human Rights) 0 85 74 60 0 61 0 55 67 0 0 0
Down 16 Novartis Novartis 0 71 72 50 86 0 49 49 75 0 34 0
Down 17 Chopard Chopard 37 65 72 57 0 41 56 76 59 0 0 62
No variation 18 International Committee of the Red Cross - ICRC International Committee of the Red Cross - ICRC 1 81 68 60 64 42 0 0 79 0 40 69
No variation 19 Jaeger-LeCoultre Jaeger-LeCoultre 0 70 71 66 0 52 52 57 58 0 0 70
No variation 20 ABB ABB 61 69 67 68 84 46 0 0 75 0 0 0

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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