Alianzo Rank Global Brands - España

Total: 2126

  # PROFILE
No variation 1 Mango Mango 23 70 79 78 74 53 65 85 71 72 0 68
Up 2 Bershka Bershka 67 70 78 70 0 32 62 83 65 68 0 51
Down 3 Zara Zara 0 74 85 65 0 38 49 67 73 63 32 69
No variation 4 El Corte Inglés El Corte Inglés 74 66 72 63 74 76 63 68 75 0 0 0
No variation 5 Pull & Bear Pull & Bear 66 75 82 67 63 0 50 63 62 0 34 59
No variation 6 Desigual Desigual 50 61 76 71 66 69 48 77 60 46 36 38
No variation 7 Iberia Iberia 74 71 61 72 69 25 52 55 74 0 37 0
No variation 8 Vueling Vueling 68 64 63 61 65 38 44 67 73 0 0 0
Up 9 Massimo Dutti Massimo Dutti 0 62 79 69 63 11 57 59 61 54 0 45
Down 10 BBVA BBVA 47 62 72 54 77 69 24 44 70 0 0 0
Down 11 Iberdrola Iberdrola 67 65 64 51 65 35 27 54 70 0 34 0
No variation 12 IE Business School IE Business School 15 62 63 53 71 74 49 57 65 0 61 40
No variation 13 Orbea Orbea 14 57 65 83 28 27 35 54 65 32 32 49
No variation 14 AirEuropa AirEuropa 63 66 65 62 57 60 36 0 76 0 0 0
Up 15 Ciudadanos Ciudadanos 0 79 73 77 60 0 0 67 41 0 54 0
Up 16 Tous Tous 13 61 75 65 57 0 0 75 47 0 0 0
No variation 17 Telepizza Telepizza 0 63 69 41 51 52 42 66 57 0 0 0
Down 18 Ambar Ambar 50 63 67 51 45 25 37 59 53 0 0 0
Down 19 Stradivarius Stradivarius 0 62 77 57 56 37 56 63 41 0 0 66
No variation 20 Acciona Acciona 55 66 66 62 79 54 0 0 65 0 0 0

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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