Alianzo Rank Global Brands - Países Bajos

Total: 188

  # PROFILE
Up 1 KLM KLM 74 78 66 86 87 90 60 80 85 73 0 69
Down 2 Greenpeace Greenpeace 70 87 75 78 40 53 59 78 87 0 0 54
No variation 3 Philips Philips 4 71 82 71 82 47 59 61 90 75 59 74
No variation 4 Shell Shell 0 75 83 75 86 46 0 47 83 0 0 0
No variation 5 Tommy Hilfiger Tommy Hilfiger 54 78 83 84 68 80 69 87 20 0 0 0
Up 6 Heineken Heineken 0 60 67 73 74 0 0 52 72 0 0 0
Down 7 Booking Booking 57 63 58 44 66 72 72 55 62 59 0 0
No variation 8 Adidas Originals Adidas Originals 28 89 76 84 0 54 0 94 0 90 40 73
No variation 9 AkzoNobel AkzoNobel 0 58 62 53 58 0 0 44 70 0 29 0
No variation 10 Hunkemöller Hunkemöller 1 58 69 61 49 0 72 57 53 0 0 0
No variation 11 ING Group ING Group 0 61 63 41 58 0 0 0 74 0 0 0
No variation 12 Viktor & Rolf Viktor & Rolf 0 52 69 44 0 0 0 56 55 0 0 0
No variation 13 NXP Semiconductors NXP Semiconductors 49 59 59 0 0 0 0 19 71 0 0 0
No variation 14 Scotch & Soda Scotch & Soda 1 53 67 63 58 34 59 71 25 0 0 0
No variation 15 Suitsupply Suitsupply 0 53 70 0 0 42 37 74 43 0 0 0
No variation 16 Ketel One Ketel One 0 44 66 56 0 7 0 19 49 0 0 0
No variation 17 TNT TNT 0 47 59 41 67 0 0 0 59 0 0 0
Up 18 Rotterdam School of Management Rotterdam School of Management 45 49 55 46 67 0 0 51 18 0 57 49
Down 19 Mexx Mexx 0 29 56 0 45 0 59 39 59 0 0 0
Up 20 CitizenM CitizenM 50 56 65 41 45 0 42 60 0 0 0 0

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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