Alianzo Rank Global Brands - Alemania

Total: 388

  # PROFILE
No variation 1 BMW BMW 72 79 82 89 77 99 53 93 94 51 0 77
No variation 2 Adidas Adidas 24 78 88 93 82 68 60 90 92 92 0 76
No variation 3 Mercedes-Benz Mercedes-Benz 63 85 85 89 1 96 66 91 91 0 0 81
Up 4 Siemens Siemens 43 70 80 68 89 64 0 51 87 0 0 65
Down 5 Porsche Porsche 0 68 79 86 70 79 70 66 86 0 0 0
No variation 6 Lufthansa Lufthansa 23 71 62 76 43 72 60 77 88 0 0 75
No variation 7 Hugo Boss Hugo Boss 1 71 79 25 63 91 52 79 76 0 0 64
Up 8 Leica Camera Leica Camera 85 51 70 66 33 60 65 60 75 33 50 61
Up 9 Bayer Bayer 0 67 72 55 75 41 34 48 90 0 28 0
Down 10 Daimler Daimler 75 64 68 70 85 0 0 52 80 0 0 0
No variation 11 Puma Puma 0 78 81 82 72 58 66 89 36 80 0 84
No variation 12 Zalando Zalando 50 52 80 61 69 47 67 72 65 0 0 0
No variation 13 Karl Lagerfeld Karl Lagerfeld 0 67 74 53 0 16 0 86 75 0 0 0
No variation 14 SAP SAP 76 71 65 59 86 73 38 0 82 0 0 0
Up 15 Audi International Audi International 5 56 66 0 80 73 80 60 89 0 0 1
Up 16 Smart Smart 50 48 70 66 0 0 61 64 69 0 0 71
Down 17 adidas Running adidas Running 0 67 80 69 0 0 0 0 92 0 0 0
Down 18 BMW Motorrad BMW Motorrad 0 66 73 74 0 69 55 58 64 0 0 0
Up 19 Deutsche Bank Deutsche Bank 8 70 63 65 65 34 0 0 82 0 45 0
Down 20 New Yorker New Yorker 0 47 81 57 0 67 48 75 57 0 25 0

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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