Alianzo Rank Brands & Organisations - España

Total: 4586

  # PROFILE
No variation 1 El Corte Inglés El Corte Inglés 74 65 78 76 82 73 63 76 70 0 0 0
Up 2 Mango Mango 23 68 84 72 76 55 66 74 59 71 0 66
Down 3 PP PP 65 77 74 56 0 0 0 58 85 0 54 0
Down 4 Bershka Bershka 67 65 90 63 0 33 62 67 62 66 0 71
No variation 5 Zara Zara 0 70 90 67 0 39 50 46 73 66 30 71
Up 6 Iberia Iberia 73 71 65 69 62 26 35 64 75 0 35 0
Down 7 PSOE PSOE 1 77 72 66 0 71 36 55 83 0 58 0
Up 8 Desigual Desigual 50 58 85 59 77 71 48 86 50 39 34 59
Down 9 Vueling Vueling 69 64 63 63 69 39 44 77 72 0 0 0
No variation 10 Pull & Bear Pull & Bear 66 64 87 64 68 0 50 44 59 0 32 69
No variation 11 Iberdrola Iberdrola 68 65 78 54 85 36 27 43 66 0 32 0
Up 12 IE Business School IE Business School 15 61 70 58 64 72 49 67 66 0 61 33
Down 13 BBVA BBVA 47 61 82 57 73 70 24 38 67 0 0 0
Up 14 Starbucks España Starbucks España 14 67 81 29 0 7 64 63 79 0 0 0
Up 15 Esquerra (ERC) Esquerra (ERC) 1 73 74 66 0 25 0 56 74 0 25 0
No variation 16 Policía España Policía España 1 85 80 55 0 0 0 63 66 0 0 0
Down 17 la Caixa la Caixa 73 57 71 54 76 46 3 55 68 0 0 0
No variation 18 Carrefour España Carrefour España 0 64 78 60 0 58 52 56 71 0 0 0
No variation 19 Orbea Orbea 14 56 70 81 26 28 35 59 66 33 30 51
No variation 20 Massimo Dutti Massimo Dutti 0 58 85 62 55 4 58 38 62 49 0 71

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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