Alianzo Rank Brands & Organisations - España

Total: 4519

  # PROFILE
No variation 1 Mango Mango 23 70 79 78 74 53 65 85 71 72 0 68
No variation 2 Zara Zara 0 75 85 66 0 38 49 67 72 63 32 69
No variation 3 Bershka Bershka 67 70 77 70 0 32 62 83 65 68 0 51
Up 4 El Corte Inglés El Corte Inglés 74 66 70 63 74 76 63 68 75 0 0 0
Down 5 Pull & Bear Pull & Bear 66 75 81 67 63 0 50 63 62 0 34 59
No variation 6 Desigual Desigual 50 61 76 71 66 69 48 77 60 46 36 38
No variation 7 PP PP 65 81 68 59 0 0 0 50 83 0 61 0
No variation 8 Iberia Iberia 74 71 61 73 69 25 52 55 74 0 37 0
Up 9 Vueling Vueling 68 65 63 61 65 38 44 67 73 0 0 0
Down 10 PSOE PSOE 1 77 67 61 0 69 36 48 82 0 62 0
Up 11 BBVA BBVA 47 62 77 54 77 69 24 44 70 0 0 0
Up 12 Policía España Policía España 1 88 75 59 0 0 0 57 68 0 0 0
No variation 13 Massimo Dutti Massimo Dutti 0 62 79 69 63 11 57 59 62 54 0 45
Down 14 Iberdrola Iberdrola 67 65 64 51 65 35 27 54 70 0 34 0
No variation 15 Esquerra (ERC) Esquerra (ERC) 1 77 69 69 0 20 0 52 74 0 26 0
No variation 16 IE Business School IE Business School 15 63 63 53 71 74 49 57 65 0 61 40
Up 17 Orbea Orbea 14 57 65 83 28 27 35 54 66 33 32 49
Down 18 Starbucks España Starbucks España 14 65 73 30 0 7 64 55 79 0 0 0
Up 19 Universidad de Salamanca Universidad de Salamanca 0 61 56 55 71 55 47 42 79 0 0 0
Up 20 Real Academia Española Real Academia Española 1 78 60 39 0 0 0 45 81 0 36 0

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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