Youtube Local Brands - Switzerland

  • Aargau
  • Appenzell Ausserrhoden
  • Appenzell Innerrhoden
  • Basel-Landschaft
  • Basel-Stadt
  • Bern – Berne
  • Freiburg – Fribourg
  • Genève
  • Glarus
  • Graubünden – Grigioni – Grischun
  • Jura
  • Luzern
  • Neuchâtel
  • Nidwalden
  • Obwalden
  • Schaffhausen
  • Schwyz
  • Solothurn
  • St. Gallen
  • Thurgau
  • Ticino
  • Uri
  • Vaud
  • Wallis – Valais
  • Zug
  • Zürich

Total: 16

  # PROFILE SUBSCRIBERS VIEWS ranking
No variation 1 Migros CH migrostvspots 26,971 42,310,087

82

No variation 2 CERN CERNTV 81,773 6,282,294

68

Up 3 Epfl Schweitz-Suisse epflnews 14,399 9,917,766

65

Down 4 Swissinfo Schweitz-Suisse swissinfovideos 15,095 18,912,159

65

Up 5 Arduino arduinoteam 53,509 1,771,650

56

Down 6 Homegate Schweitz-Suisse homegate 521 2,047,173

56

No variation 7 Postfinance Schweitz-Suisse postfinance 6,388 11,847,581

53

No variation 8 Triumph Deutschland TriumphDeutschland 609 1,072,266

50

Up 9 eBay.de ebayde 0 3,173,350

49

Down 10 Tutti Schweitz-Suisse tuttich 1,019 3,108,798

48

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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