Youtube Local Brands - Spain

Total: 1010

  # PROFILE SUBSCRIBERS VIEWS ranking
No variation 1 Sony Pictures España EspacioSony 1,356,711 319,494,742

92

No variation 2 Playstation España playstationES 885,162 64,374,628

89

No variation 3 Resistència Catalana Resistència Catalana 41,702 4,686,695

88

No variation 4 Vodafone Yu YUnotepierdasnada 289,187 213,199,434

87

No variation 5 Coca-Cola España ConoceCocaCola 126,961 14,573,441

86

No variation 6 Audi España audiespana 54,269 22,091,234

86

No variation 7 L'Oreal Paris España LorealParisES 278,015 102,907,278

84

No variation 8 Podemos PODEMOS 75,170 14,714,169

81

No variation 9 Ybarra grupoybarra 60,900 17,815,431

80

No variation 10 Movistar España movistar 37,656 40,224,952

80

Up 11 McDonald's España McDonaldsSpain 26,754 69,425,543

79

Up 12 Volkswagen España volkswagenesp 25,817 21,628,154

78

Down 13 Nestlé España NestleTVCocina 174,796 41,360,977

78

Down 14 Leroy Merlin España leroymerlines 124,863 63,572,848

78

Down 15 Huawei Device España huaweidevicees 57,499 9,122,821

78

Up 16 Kia Motors Iberia KiaMarketing 24,596 32,124,940

77

Down 17 Xbox 360 España xboxes 46,418 13,019,379

77

Up 18 Decathlon España DecathlonEsp 80,023 62,572,189

77

Up 19 Nintendo España Nintendo España 205,811 95,614,712

76

Up 20 Toyota España toyotaes 25,571 35,530,470

75

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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