Youtube Local Brands - Spain

Total: 1013

  # PROFILE SUBSCRIBERS VIEWS ranking
No variation 1 Playstation España playstationES 1,038,510 71,869,127

88

No variation 2 Sony Pictures España EspacioSony 1,381,601 336,831,689

88

No variation 3 Vodafone Yu YUnotepierdasnada 305,135 229,018,988

86

No variation 4 Resistència Catalana Resistència Catalana 46,898 5,763,674

83

Up 5 Coca-Cola España ConoceCocaCola 129,096 12,113,761

80

No variation 6 Audi España audiespana 60,288 24,753,899

79

Down 7 Podemos PODEMOS 75,333 15,030,650

79

No variation 8 L'Oreal Paris España LorealParisES 289,003 98,723,540

77

Up 9 Volkswagen España volkswagenesp 32,476 26,362,153

76

Down 10 Decathlon España DecathlonEsp 84,342 66,153,430

76

No variation 11 Lowi Lowi .es 4,748 13,626,362

75

Down 12 McDonald's España McDonaldsSpain 29,108 75,179,657

75

Up 13 Renault España RenaultESP 29,846 9,820,736

75

Down 14 Nintendo España Nintendo España 228,020 103,594,839

74

Down 15 Leroy Merlin España leroymerlines 134,218 67,940,840

74

No variation 16 Ybarra grupoybarra 64,201 19,278,182

74

Up 17 Huawei Device España huaweidevicees 62,033 14,293,304

73

Down 18 Lidl España lidlespana 81,727 44,897,576

73

No variation 19 UNICEF España unicefESP 21,050 13,143,438

73

Up 20 Xbox 360 España xboxes 48,342 13,229,596

73

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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