Youtube Local Brands - The Netherlands

Total: 52

  # PROFILE SUBSCRIBERS VIEWS ranking
No variation 1 Xite XITE 24,938 6,260,532

77

No variation 2 Schiphol Nederland schiphol 43,530 24,128,082

72

No variation 3 Intertoys Nederland intertoysnederland 17,757 19,828,443

72

No variation 4 Bol.com bolcom 4,072 5,725,634

68

No variation 5 Foot Locker Europe Foot Locker Europe 12,795 33,819,691

66

No variation 6 Tudelft Nederland tudelft 28,580 13,494,657

63

No variation 7 Politie Nederland politie 15,527 6,599,262

62

No variation 8 Belsimpel Nederland Belsimpel 1,905 2,011,732

62

Up 9 Albert Heijn albertheijn 10,055 13,568,672

61

Down 10 Praxis Nederland praxisbouwmarkt 6,210 12,993,486

61

No variation 11 Nationale-Nederlanden NationaleNederlanden 1,712 3,841,978

58

No variation 12 Fashionchick.nl Fashionchick 5,304 2,259,447

56

Up 13 Essent Essent 1,251 8,741,880

53

Down 14 University of Groningen (RUG) universityGroningen 18,417 3,136,420

53

Up 15 Xs4all Nederland xs4all 936 2,325,098

52

Down 16 ABN Amro abnamro 2,903 3,112,445

52

Up 17 Technische Universiteit Eindhoven (TU/e) TU Eindhoven 3,389 1,420,978

51

Up 18 Internetmarketinguniversiteit Nederland internetmarketinguni 3,406 407,618

51

Up 19 Maastrichtuniversity Nederland maastrichtuniversity 4,342 1,162,747

51

Down 20 Hva Nederland HvAVideo 1,487 192,214

51

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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