Youtube Local Brands - India

Total: 82

  # PROFILE SUBSCRIBERS VIEWS ranking
No variation 1 Samsung Mobile India Samsungmobileindia 717,714 354,520,746

93

No variation 2 Idea ideacellularltd 212,889 168,593,718

86

No variation 3 Airtel India INAirtel 294,312 285,754,014

86

No variation 4 State Bank of India TheOfficialSBI 96,017 102,536,005

82

No variation 5 Royal Enfield Royal Enfield 79,126 25,577,288

78

No variation 6 Bharatiya Janata Party (BJP) Bharatiya Janata Party 262,779 92,273,286

77

Up 7 Volkswagen India volkswagenvwin 44,163 35,173,994

76

No variation 8 L'Oréal India L’Oréal Paris India 78,961 72,550,427

75

Down 9 Aam Aadmi Party (AAP) Aam Aadmi 66,704 11,297,231

75

Up 10 Domino's Pizza India dominosindia 11,066 21,225,485

74

Up 11 Maybelline New York India Maybelline New York India 80,468 32,454,158

73

Down 12 Nivea India NIVEAIndia 30,519 78,354,064

73

Down 13 Axis Bank axisbank 16,981 23,191,915

73

Down 14 Mercedes-Benz India Mercedes-Benz India 36,665 19,473,618

72

Down 15 Meri Maggi MERI MAGGI 108,494 69,806,980

70

Down 16 HDFC Bank HDFC Bank 56,488 34,086,889

70

Up 17 Sunsilk India Sunsilk India 20,831 30,106,682

70

Up 18 Bajaj Finserv Bajaj Finserv 11,243 25,237,388

70

Down 19 Lay's India yourlaysflavour 42,504 30,224,521

70

Down 20 KFC India KFCinIndia 21,570 21,989,824

69

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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