Youtube Local Brands - Colombia

Total: 41

  # PROFILE SUBSCRIBERS VIEWS ranking
No variation 1 Olimpicastereo Colombia olimpicastereofm 34,249 16,115,896

82

No variation 2 Cerveza Poker CervezaPokerColombia 82,461 74,219,801

81

Up 3 Policía Colombia POLICIA DE COLOMBIA 32,018 12,414,014

74

Down 4 Movistar Colombia movistarcolombia 33,542 88,740,843

73

No variation 5 Laopinion Colombia weblaopinion 16,957 22,485,142

69

No variation 6 Bancolombia GrupoBancolombia 19,470 24,173,630

67

No variation 7 Banco de la República de Colombia Banco de la República 15,404 3,878,226

63

No variation 8 Centro Democrático Centro Democrático Comunidad Oficial 15,904 9,812,719

63

No variation 9 ETB ETBCorporativo 14,474 10,333,929

60

No variation 10 Nissan Colombia NissanColombia 1,080 2,295,984

59

No variation 11 Eluniversal Colombia eluniversalmedia 6,448 6,580,718

56

No variation 12 UNIMINUTO Sede Principal CanalUNIMINUTO 2,857 1,210,967

54

No variation 13 Chiclets Colombia Dale Chiclets 1,900 1,002,789

52

No variation 14 Punto Blanco Colombia puntoblanco1 3,297 2,016,783

50

No variation 15 Universidad Jorge Tadeo Lozano Utadeo | Universidad Jorge Tadeo Lozano 1,824 310,814

49

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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