Youtube Local Brands - Colombia

Total: 50

  # PROFILE SUBSCRIBERS VIEWS ranking
Up 1 Laopinion Colombia weblaopinion 18,671 23,454,235

72

Down 2 Cerveza Poker CervezaPokerColombia 82,195 75,362,102

71

Up 3 Movistar Colombia movistarcolombia 34,076 91,245,330

70

Down 4 Centro Democrático Centro Democrático Comunidad Oficial 16,923 10,004,252

70

Up 5 Bancolombia GrupoBancolombia 25,481 24,598,715

68

Down 6 Policía Colombia POLICIA DE COLOMBIA 33,172 12,691,404

67

No variation 7 Olimpicastereo Colombia olimpicastereofm 37,180 17,456,763

65

No variation 8 Nissan Colombia NissanColombia 3,298 2,629,949

61

No variation 9 Banco de la República de Colombia Banco de la República 15,832 4,412,350

57

No variation 10 ETB ETBCorporativo 17,840 13,481,536

54

Up 11 UNIMINUTO Sede Principal CanalUNIMINUTO 3,020 1,248,582

54

Up 12 Universidad Jorge Tadeo Lozano Utadeo | Universidad Jorge Tadeo Lozano 1,869 325,926

53

Down 13 Instituto Humboldt Instituto Humboldt 4,044 803,346

53

No variation 14 Málaga Turismo malagaturismo 2,623 642,156

52

No variation 15 Secretaría de Movilidad de Bogotá Secretaria Movilidad 1,810 2,606,533

51

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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