Youtube Local Brands - Brazil

Total: 207

  # PROFILE SUBSCRIBERS VIEWS ranking
No variation 1 Nissan Brasil nissanoficial 261,940 178,034,618

97

Up 2 Fiat Automóveis Brasil fiat 517,967 139,964,135

95

Down 3 Claro Brasil ClaroBrasil 374,696 357,535,963

94

No variation 4 Netshoes netshoes 160,802 102,808,923

94

No variation 5 Descomplica Descomplica 1,302,388 90,961,325

93

Up 6 Sony Pictures Brasil SonyPicturesBrasil 357,048 280,240,766

92

Down 7 OMO Brasil omobrasil 43,393 39,114,563

91

Up 8 Motorola Brasil motorolabrasil 308,055 258,357,197

89

Down 9 Renault Brasil RenaultBrasil 241,234 83,682,710

88

Up 10 Santander Brasil santanderbrasil 120,093 261,658,090

87

Up 11 Honda Automóveis do Brasil Honda Automóveis 130,926 97,389,393

86

Down 12 Vivo Vivo 791,687 269,219,818

86

Down 13 L'Oreal Paris Brasil lorealparisbrasil 91,235 179,224,575

86

No variation 14 Moto Brasil siteMOTOcombr 54,257 17,798,792

84

No variation 15 Smirnoff Brasil SmirnoffBrasil 90,728 61,530,825

83

Down 16 Estratégia Concursos Estratégia Concursos 422,678 24,984,448

82

Down 17 Pantene Brasil pantenebrasil 212,093 86,179,658

82

Up 18 Gran Cursos Online grancursostv 457,811 43,346,427

81

Down 19 Burger King Brasil burgerkingbr 27,562 25,681,988

81

Down 20 Discoverybrasil Brasil discoverybrasil 220,238 55,348,197

80

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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