Youtube Global Brands - United Kingdom

Total: 312

  # PROFILE SUBSCRIBERS VIEWS ranking
No variation 1 The School of Life The School of Life 2,948,738 260,086,189

96

No variation 2 John Lewis johnlewisretail 131,854 131,739,351

93

No variation 3 ZeptoLab ZeptoLab 861,145 938,295,867

91

No variation 4 Marks & Spencer marksandspencertv 57,419 60,011,306

89

No variation 5 Sainsbury's sainsburys 95,008 106,802,211

89

Up 6 Dream Team FC Dream Team 131,975 27,891,078

88

Down 7 Waitrose waitrose 135,412 40,598,799

88

Up 8 BBC Learning English bbclearningenglish 856,867 53,830,831

85

No variation 9 Net-a-porter.com NETAPORTER 206,342 47,106,628

85

Down 10 Burberry Burberry 310,077 94,909,790

84

No variation 11 Aston Martin astonmartin 104,891 17,672,446

83

No variation 12 Mr Porter MR PORTER 187,315 29,558,367

83

Up 13 Jimmy Choo OfficialJimmyChoo 12,543 26,370,398

83

Down 14 Betfair Betfair 15,986 20,582,051

82

No variation 15 Dove Dove US 109,054 196,869,424

80

No variation 16 Gearbest GearBest 157,851 49,289,959

80

No variation 17 Rolls Royce Cars RollsRoyceMotorCars 81,030 8,732,665

77

No variation 18 Argos argoscouk 33,261 57,790,525

76

No variation 19 Bentley bentleymotors 63,035 13,011,694

75

Up 20 River Cottage webteamrivercottage 91,816 8,087,058

74

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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