Youtube Global Brands - United Kingdom

Total: 322

  # PROFILE SUBSCRIBERS VIEWS ranking
No variation 1 The School of Life The School of Life 3,119,628 277,801,567

95

No variation 2 ZeptoLab ZeptoLab 904,698 969,178,923

93

No variation 3 Dove Dove US 116,353 192,245,684

89

No variation 4 Dream Team FC Dream Team 148,198 35,169,656

87

No variation 5 BBC Learning English bbclearningenglish 935,935 57,095,347

86

No variation 6 Net-a-porter.com NETAPORTER 213,723 48,427,179

82

Up 7 Burberry Burberry 311,914 95,561,595

81

Down 8 Mr Porter MR PORTER 197,254 31,199,950

81

No variation 9 Asos asosfashion 78,900 29,477,135

80

Up 10 John Lewis johnlewisretail 136,454 46,280,451

80

Down 11 Jimmy Choo OfficialJimmyChoo 15,162 30,452,408

80

No variation 12 Lush Cosmetics LUSH 161,187 17,017,092

79

No variation 13 Gearbest GearBest 168,164 54,705,123

78

Up 14 Waitrose waitrose 139,686 42,059,687

77

Down 15 Sainsbury's sainsburys 99,322 112,559,395

76

Up 16 Rimmel London RimmelLondon 50,130 25,973,585

75

Up 17 Rolls Royce Cars RollsRoyceMotorCars 88,923 9,278,030

74

Up 18 British Airways FlyBritishAirways 138,245 70,363,379

73

Up 19 Sky Bet SkyBetVideo 3,362 2,953,235

73

Up 20 Betfair Betfair 18,144 21,847,784

73

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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