Youtube Global Brands - Switzerland

Total: 66

  # PROFILE SUBSCRIBERS VIEWS ranking
No variation 1 FIFA FIFATV 1,926,291 557,631,336

93

No variation 2 Nespresso nespresso 235,682 181,620,259

80

No variation 3 World Economic Forum WorldEconomicForum 139,221 23,494,062

77

No variation 4 Mammut MAMMUT 27,252 8,383,982

76

No variation 5 Breitling BreitlingOfficial 24,079 8,688,164

71

Up 6 MSC Cruises MSCCruisesOfficial 13,184 5,892,339

70

Up 7 Longines longineswatches 10,593 33,087,473

70

Up 8 World Health Organization (WHO) World Health Organization (WHO) 57,194 14,150,572

70

Down 9 Victorinox Victorinox 13,720 19,096,811

69

Up 10 Swiss International Air Lines SwissIntlAirLines 28,133 13,075,084

68

No variation 11 TAG Heuer TAGHeuerOnline 37,094 35,705,435

67

Up 12 Ricola Ricola 6,498 22,969,549

66

Down 13 Tissot tissot 17,217 14,354,743

66

No variation 14 WWF (World Wide Fund for Nature) WWF International 67,275 6,989,937

66

Down 15 Omega omega 0 42,447,271

66

Up 16 IWC Watches iwcwatches 26,701 50,875,991

65

Down 17 Rolex WorldOfRolex 77,395 19,650,949

65

Down 18 ABB abb 18,394 5,745,460

65

Up 19 Piaget Piaget 29,719 40,742,675

65

Down 20 International Committee of the Red Cross - ICRC International Committee of the Red Cross (ICRC) 18,930 5,881,105

65

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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