Youtube Global Brands - Sweden

Total: 33

  # PROFILE SUBSCRIBERS VIEWS ranking
No variation 1 Propellerhead PropellerheadSW 118,060 25,012,808

83

No variation 2 H&M hennesandmauritz 293,415 161,007,360

80

No variation 3 Hasselblad Hasselblad 34,759 3,793,457

78

Up 4 Scania Scania Group 61,175 21,133,567

76

Down 5 Volvo Cars volvocarsnews 86,736 34,749,899

75

No variation 6 ABSOLUT absolut 21,147 22,086,982

72

No variation 7 Nobel Prize Nobel Prize 67,776 12,542,420

65

No variation 8 Electrolux electrolux 18,264 53,237,608

60

No variation 9 Axis Communications AxisCommunications 10,777 4,826,716

60

Up 10 COS (Collection of Style) cosstores 3,929 1,110,009

57

Down 11 SAS (Scandinavian Airlines System) flysas 8,217 16,421,149

57

Up 12 SKF SKF Group 8,371 2,071,106

56

Down 13 Rebtel rebtelnetworks 3,223 3,099,229

55

No variation 14 iZettle iZettle 2,341 5,571,230

52

Up 15 Hästens Hästens Global 444 767,128

50

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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