Youtube Global Brands - The Netherlands

Total: 54

  # PROFILE SUBSCRIBERS VIEWS ranking
No variation 1 Shell shell 105,151 294,504,274

81

Up 2 Adidas Originals adidasoriginals 241,462 70,873,402

80

Down 3 KLM KLMRoyalDutchAirline 124,065 121,833,656

80

No variation 4 Greenpeace greenpeacevideo 150,709 84,972,285

78

No variation 5 Philips philips 131,244 138,886,455

75

No variation 6 Tommy Hilfiger TommyHilfiger 35,854 59,291,000

68

No variation 7 Heineken heineken 250,602 91,793,159

66

No variation 8 Ultimaker Ultimaker3D 16,211 2,848,272

62

Up 9 Transavia.com Transavia 4,796 1,778,324

62

Down 10 Ikea IKEA 157,744 49,023,752

61

Up 11 Yoast Yoast 9,108 1,359,130

61

No variation 12 Hunkemöller hunkemolleracties 4,205 7,308,217

60

Down 13 Rituals Cosmetics ritualscosmetics 6,287 7,773,764

60

Up 14 AkzoNobel AkzoNobel 4,189 1,849,059

59

Down 15 Marie Jo MarieJoLingerie 1,438 5,636,537

59

No variation 16 G-Star Raw gstarrawtv 9,523 28,898,142

58

Down 17 Scotch & Soda ScotchSodaOfficial 5,031 5,488,705

58

Down 18 Viktor & Rolf Viktor&Rolf 5,189 7,198,249

58

No variation 19 Here Technologies HERE Technologies 8,194 294,782

58

Up 20 Acneuro Europe acneuvideos 7,139 959,279

53

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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