Youtube Global Brands - Mexico

Total: 31

  # PROFILE SUBSCRIBERS VIEWS ranking
Up 1 Aeroméxico AeromexicoTV 64,458 35,953,955

82

Down 2 Liverpool Liverpool México 63,716 84,632,457

81

Up 3 Telcel Telcel 185,501 175,919,452

81

Down 4 Cerveza Modelo ModeloEspecialTV 41,686 38,037,306

79

No variation 5 Visit Mexico Visitmex 26,624 29,029,894

78

No variation 6 Cerveza Indio cervezaindio 36,215 73,066,692

75

No variation 7 Dos Equis dosequisbeer 20,164 1,448,230

74

Up 8 Bissú Cosmetics bissucosmetics 52,352 8,088,571

66

Down 9 Volaris volaris 21,778 11,188,854

66

No variation 10 Suburbia ModaSuburbia 7,910 11,559,469

65

No variation 11 Banco Azteca Banco Azteca 6,350 17,173,669

63

No variation 12 León Ruiz VideosColmex 22,549 2,553,620

61

No variation 13 Jose Cuervo Jose Cuervo 3,113 8,368,928

56

No variation 14 Corona Extra Europe Corona 2,313 3,302,855

54

No variation 15 Coors Light coorslightmx 1,170 17,644,214

53

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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