Youtube Global Brands - Germany

Total: 130

  # PROFILE SUBSCRIBERS VIEWS ranking
No variation 1 Porsche Porsche 563,000 228,752,723

88

No variation 2 BMW BMW 753,486 145,450,137

87

Up 3 Mercedes-Benz MercedesBenzTV 642,480 142,399,938

84

Down 4 Puma Puma 327,200 195,709,918

84

Up 5 Adidas adidas 574,659 155,050,789

80

Down 6 Volkswagen myvolkswagen 110,028 65,864,538

80

No variation 7 adidas Running adidasrunningtv 62,047 85,707,975

80

No variation 8 adidas Skateboarding adidas Skateboarding 220,320 11,345,316

80

No variation 9 Playmobil playmobil 180,319 199,782,378

80

No variation 10 Trivago trivago 53,303 267,651,602

78

No variation 11 BMW Motorrad BMW Motorrad 98,427 26,554,622

78

No variation 12 Deutsche Telekom deutschetelekom 34,941 13,075,990

74

No variation 13 Kuka KUKARobotGroup 70,575 26,243,088

74

No variation 14 DB Bahn Deutsche Bahn Personenverkehr 9,935 31,658,662

72

No variation 15 Lufthansa lufthansa 52,153 47,724,226

71

No variation 16 Siemens Siemens 106,526 86,455,633

71

No variation 17 Zalando ZalandoTV 52,749 38,754,232

69

No variation 18 Faber-Castell FaberCastellGroup 54,839 6,272,469

68

No variation 19 SAP sap 46,310 5,565,019

67

No variation 20 Wella Professionals Wella Professionals 48,571 6,818,267

67

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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