Youtube Global Brands - Brazil

Total: 42

  # PROFILE SUBSCRIBERS VIEWS ranking
No variation 1 Bradesco bradesco 369,720 361,149,375

96

Up 2 Magazine Luiza MAGAZINELUIZACOM 804,263 203,069,183

93

Down 3 iFood ifooddelivery 191,509 254,219,697

93

No variation 4 Itaú BancoItau 344,120 416,185,675

90

No variation 5 Skol Skol 156,721 122,371,007

86

Up 6 O Boticário boticario 540,988 234,324,224

85

Down 7 Oi (Brasil Telecom) oi 199,266 299,655,478

83

No variation 8 Cacau Show CacauShowBR 30,281 99,712,038

81

Up 9 Guaraná Antarctica guaranaantarctica 67,125 66,856,540

81

Down 10 GOL gol 76,025 50,686,162

78

No variation 11 Seiiti Arata Arata Academy SPANISH 139,722 4,375,095

78

Up 12 Natura Brasil naturabemestarbem 216,982 91,732,634

77

Up 13 Eudora Eudora 42,272 8,537,923

75

Down 14 Lacta lactaoficial 31,857 82,332,492

73

No variation 15 Ambev ambevbrasil 34,146 47,990,597

72

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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