VKontakte Brands & Organisations

  # PROFILE MEMBERS ACTIVITY (INTERACTIONS IN LAST 10 ITEMS) ranking
No variation 1 Coca-Cola Coca-Cola 4,296,961 1,257

100

No variation 2 KFC KFC 1,883,273 3,073

99

No variation 3 Skittles Skittles 532,393 3,540

97

No variation 4 Sunlight Sunlight 1,423,935 1,280

96

No variation 5 Marvel Russia Marvel Russia 342,477 2,868

95

No variation 6 Сбербанк Сбербанк 2,254,033 1,347

94

No variation 7 Kit Kat Kit Kat 233,322 2,472

92

Up 8 Audi Russia Audi Russia 354,385 2,443

91

Down 9 Adidas Adidas 652,072 1,664

90

No variation 10 Nikon Russia Nikon Russia 371,259 587

89

Up 11 ИКЕА ИКЕА 862,805 237

89

Up 12 Chupa Chups Chupa Chups 169,176 2,792

88

No variation 13 Asos Asos 254,070 408

87

Up 14 Samsung Mobile Samsung Mobile 1,259,031 467

87

Up 15 eBay eBay 180,190 1,018

87

Down 16 Pepsi Russia Pepsi Russia 1,848,799 1,158

86

Up 17 Ministry of Defence of the Russian Federation (Минобороны России) Ministry of Defence of the Russian Federation (Минобороны России) 297,825 1,580

86

Up 18 S7 S7 146,757 729

86

Up 19 Детский мир Детский мир 871,363 326

85

Up 20 Билайн Билайн 791,449 267

85


Largest growth on VKontakte (Last 30 days)


# Profile   Difference
1 Zabava Rossiya Zabava Rossiya

+39
2 Fxcash Rossiya Fxcash Rossiya

+24
3 Freshforex Rossiya Freshforex Rossiya

+23
4 Braun Braun

+21
5 Sidex Rossiya Sidex Rossiya

+21

Would you like to see the full list? Largest growth

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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