Twitter Local Brands - United States

Total: 876

  # PROFILE POPULARITY # RTS PER TWEET (LAST 7 DAYS) ranking
No variation 1 Nintendo of America @NintendoAmerica 8,869,133 1,096

100

No variation 2 ACLU (American Civil Liberties Union) @ACLU 1,413,041 651

94

No variation 3 American Red Cross @RedCross 5,326,501 98

92

Up 4 U.S. Marines @USMC 1,060,516 462

91

Down 5 Audi of America @Audi 1,838,229 169

90

Up 6 Senate Republicans @SenateGOP 544,993 443

89

Down 7 U.S. Army @USArmy 1,207,886 129

89

Up 8 Human Rights Campaign @HRC 657,438 149

88

Up 9 National Oceanic and Atmospheric Administration (NOAA) @NOAA 923,453 123

88

Down 10 The New York Public Library (NYPL) @nypl 2,358,341 44

88

Down 11 Samsung Mobile USA @SamsungMobileUS 5,336,378 23

87

Down 12 The Humane Society of the United States @HumaneSociety 760,928 162

87

Up 13 U.S. Air Force @usairforce 898,046 99

87

Down 14 Sony USA @Sony 4,205,672 13

86

No variation 15 House Republicans @HouseGOP 505,933 152

86

Up 16 National Wildlife Federation (NWF) @NWF 575,994 44

84

Up 17 Louis Vuitton US @LouisVuitton_US 1,615,481 18

84

No variation 18 National Rifle Association @NRA 494,815 98

83

Up 19 American Cancer Society (ACS) @AmericanCancer 924,623 30

83

Down 20 Mercedes-Benz USA @MBUSA 688,917 127

83

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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