Twitter Local Brands - The Netherlands

Total: 194

  # PROFILE POPULARITY # RTS PER TWEET (LAST 7 DAYS) ranking
No variation 1 Politie Nederland @Politie 224,962 91

76

No variation 2 Koninklijk Huis @koninklijkhuis 287,453 28

74

No variation 3 Amsterdam Nederland @AmsterdamNL 385,070 10

71

No variation 4 Knmi Nederland @KNMI 72,486 30

69

No variation 5 Berart Nederland @BerriePelser 59,631 4

69

Up 6 Rijnmond Nederland @RTV_Rijnmond 191,367 2

66

Down 7 Ns Nederland @NS_online 202,050 0

65

Down 8 Consumentenbond Nederland @Consumentenbond 69,291 6

65

Up 9 Weerplaza Nederland @Weerplaza 60,333 5

65

No variation 10 Trosradar Nederland @avrotrosradar 42,638 6

64

Down 11 Iphoneclub Nederland @iCulture 70,047 1

64

Up 12 Tudelft Nederland @tudelft 52,590 4

64

Up 13 Weer Nederland @MeteoGroupWeer 44,140 4

63

Down 14 Voetbalzone Nederland @voetbalzonenl 136,373 0

63

Up 15 Vu Nederland @VUamsterdam 46,535 4

63

Down 16 Pathe Nederland @Pathe 76,559 4

63

Down 17 Albert Heijn @albertheijn 36,866 15

63

No variation 18 Joop Nederland @Joop_nl 23,782 2

62

Up 19 Emerce Nederland @Emerce 34,335 0

61

Down 20 University of Groningen (RUG) @univgroningen 48,894 2

61

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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