Twitter Local Brands - Mexico

Total: 254

  # PROFILE POPULARITY # RTS PER TWEET (LAST 7 DAYS) ranking
No variation 1 Cinépolis @Cinepolis 6,800,657 107

93

No variation 2 UNAM @UNAM_MX 2,836,847 56

89

Up 3 PlayStation Latinoamérica @PlayStation_LA 1,004,776 35

83

Down 4 Gandhi @LibreriasGandhi 1,568,724 16

82

Up 5 Greenpeace Mexico @greenpeacemx 405,857 45

80

Down 6 Xbox Mexico @XboxMexico 563,638 24

80

Up 7 Instituto Politécnico Nacional @IPN_MX 755,974 21

79

Down 8 Starbucks Mexico @StarbucksMex 456,742 50

78

Up 9 Ticketmaster México @Ticketmaster_Me 1,421,981 3

77

Down 10 Volkswagen de México @Volkswagen_MX 879,106 20

77

Up 11 Coca-Cola México @CocaColaMx 653,665 9

76

Up 12 El Palacio de Hierro @palaciohierro 808,123 8

76

Down 13 Chevrolet Mexico @ChevroletMexico 286,707 54

76

Up 14 Eleconomista México @eleconomista 347,443 4

76

Up 15 Mixup @MixupTeam 337,167 18

76

Down 16 Gobierno de Veracruz @GobiernoVer 380,944 22

75

Down 17 Walmart México @WalmartMexico 442,366 16

75

Down 18 Converse Mexico @converse_mexico 637,002 16

75

Up 19 Sony Pictures Latam @SPE_LatinAM 1,422,512 2

74

Down 20 Nissan México @Nissan_mx 615,086 13

74

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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