Twitter Local Brands - India

Total: 268

  # PROFILE POPULARITY # RTS PER TWEET (LAST 7 DAYS) ranking
No variation 1 Bharatiya Janata Party (BJP) @BJP4India 8,005,920 505

92

No variation 2 Indian National Congress @INCIndia 3,493,689 679

89

No variation 3 Aam Aadmi Party (AAP) @AamAadmiParty 4,415,476 151

87

No variation 4 Samsung Mobile India @SamsungMobileIN 1,573,701 60

80

No variation 5 Hyundai India @HyundaiIndia 869,975 95

76

No variation 6 BMW India @bmwindia 1,575,161 17

74

Up 7 Airtel India @airtelindia 2,306,122 8

74

Up 8 Yes Bank @YESBANK 3,629,373 8

73

Down 9 Mercedes-Benz India @MercedesBenzInd 464,595 30

73

No variation 10 State Bank of India @TheOfficialSBI 2,791,954 2

71

No variation 11 HDFC Bank @HDFC_Bank 248,308 23

69

Up 12 Igyaan Bhārat @igyaan 115,375 19

69

No variation 13 Pinboard Bhārat @Pinboard 43,394 11

69

Down 14 Air India @airindiain 138,709 16

69

No variation 15 Audi India @AudiIN 747,980 7

68

No variation 16 Pepsi India @PepsiIndia 270,633 22

67

No variation 17 Axis Bank @AxisBank 229,429 15

67

Up 18 Spicinemas Bhārat @SPICinemas 92,255 49

67

Down 19 Maybelline New York India @MaybellineIndia 112,122 23

67

Down 20 Shoppers Stop @shoppersstop 142,312 11

66

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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