Twitter Local Brands - Germany

Total: 778

  # PROFILE POPULARITY # RTS PER TWEET (LAST 7 DAYS) ranking
No variation 1 Auswärtiges Amt @AuswaertigesAmt 620,147 48

82

Up 2 Greenpeace Deutschland @greenpeace_de 385,691 23

79

Down 3 Audi Deutschland @Audi_Online 258,859 51

79

No variation 4 Chaos Computer Club @chaosupdates 165,785 53

79

Up 5 Cicero Deutschland @cicero_online 177,331 21

76

No variation 6 Piraten Partei @Piratenpartei 149,996 16

76

Down 7 ESO (European Southern Observatory) @ESO 61,360 41

75

Up 8 Lufthansa (deutsche) @Lufthansa_DE 262,630 8

75

Down 9 Mpg Deutschland @maxplanckpress 118,923 17

74

No variation 10 Fronline Deutschland @fr 177,753 4

73

No variation 11 Hronline Deutschland @hessenschauDE 194,708 4

72

Up 12 Grüne im Bundestag @GrueneBundestag 75,781 10

71

Down 13 Nintendo Deutschland @NintendoDE 94,490 23

71

No variation 14 Radioeins Deutschland @radioeins 103,635 6

70

Up 15 Muenchen Deutschland @muenchen_de 235,083 3

70

Up 16 Vogue Deutschland @VOGUE_Germany 294,334 2

70

Down 17 Wetteronline Deutschland @WetterOnline 119,995 6

69

No variation 18 Neuesdeutschland Deutschland @ndaktuell 26,883 10

69

No variation 19 Rponline Deutschland @rponline 197,004 0

68

Up 20 Kress Deutschland @kressZwitscher 88,809 1

68

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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