Twitter Local Brands - Brazil

Total: 593

  # PROFILE POPULARITY # RTS PER TWEET (LAST 7 DAYS) ranking
No variation 1 Netflix Brasil @NetflixBrasil 2,912,512 4,252

99

No variation 2 Greenpeace Brasil @GreenpeaceBR 1,903,749 25

86

No variation 3 Claro Brasil @ClaroBrasil 5,904,245 0

83

No variation 4 Ministério da Saúde do Brasil @minsaude 646,942 12

80

Up 5 MRV Engenharia @mrvengenharia 528,830 44

78

Down 6 UNICEF Brasil @unicefbrasil 619,735 21

78

Down 7 Observatorio da Imprensa @observatorio 572,846 4

77

Down 8 Correiobraziliense Brasil @correio 614,172 5

76

Down 9 Trivela Brasil @trivela 160,658 14

74

No variation 10 Xbox Brasil @XboxBR 215,949 15

74

Up 11 Igreja Universal do Reino de Deus @IgrejaUniversal 207,905 31

73

Down 12 Samsung Brasil @SamsungBrasil 529,005 4

73

Down 13 Submarino @submarino 531,568 1

73

No variation 14 Thewalkingdead Brasil @WalkingDeadBR 98,814 43

72

No variation 15 Blogdacidadania Brasil @eduguim 48,821 39

72

Down 16 Sebrae @sebrae 330,781 2

72

Down 17 Vivo @Vivoemrede 568,463 0

71

Up 18 CET São Paulo (Companhia de Engenharia de Tráfego) @CETSP_ 1,236,322 1

71

Down 19 Renault Brasil @RenaultBrasil 97,268 13

70

Down 20 Puma Brasil @puma_br 114,521 44

70

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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